brand marketing – Page 320

ISL is getting better every year and youngsters benefit from foreign players coming in, says Sunil Chhetri

This year, the ISL has stepped foot in northern India with the promotion of Punjab into the top tier. Chhetri had some warm words to say about the footballing culture of Bengaluru and how it has flourished in the previous decade. (Image source: News18)

The ISL has been essential in expanding the footprint of footballing fandom in India beyond the traditional hotbeds like Kerala, West Bengal, and the northeastern states of the country.

Cinderella effect: 6 fairy tale advertising trends for a bountiful festive season

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

As consumers look to spend more this festive season, here are the learnings from fairy tales that advertisers can use while leveraging tentpole events and optimising digital strategies to make the brands shine.

Nestle India’s Suresh Narayanan hopes for a better Diwali season, pegs on core categories to deliver growth

Tests on Cerelac products available in India showed an average of over 2.7g of added sugar per serving.

Suresh Narayanan hopes to be lucky enough to hit double digits, with the only dampener in the equation being food inflation, although witnessing premiumisation in Nestle products at the same time.

Anand Mahindra’s response to fan asking him to gift SUV to Mohammed Siraj goes viral

Indians have been commending the performance of Mohammed Siraj's pace attack in the Asia Cup Final 2023 which won him 6 wickets and led to India’s win against Sri Lanka. (Image sourced from Moneycontrol)

In a tweet, Anand Mahindra, chairperson of Mahindra Group expressed, “I don’t think I have EVER before felt my heart weep for our opponents… It’s as if we have unleashed a supernatural force upon them… Mohammed Siraj, you are a Marvel Avenger.”

Here’s why Boat’s Aman Gupta puts a pause on marketing when on Shark Tank

A Delhi native, he carved his path from humble beginnings to becoming a prominent figure in India's entrepreneurial landscape. Born in 1982, Gupta received his early education at Delhi Public School, R.K. Puram. Despite familial expectations, Gupta diverged from the conventional career trajectory by venturing into entrepreneurship.

Aman Gupta, co-founder and chief marketing officer, Boat was the third-best performing shark as he invested in 12 of the 28 startups he had committed funds to which translates to an investment rate of 43 percent.

Bajaj Auto’s biggest Pulsar will come in FY24, Chetak will get upgrades and a new CNG bike is likely too

On the biggest Pulsar from the stable, Rajiv Bajaj said: "We think we have a fantastic pBajaj Auto sold 19,84,125 units of two-wheelers, including exports between April and September 2024 (Image source: Moneycontrol)

Bajaj Auto will launch seven new Pulsar products, including the biggest one yet, this financial year, its MD Rajiv Bajaj said in an exclusive interview with CNBC-TV18. He also shared plans for new Chetaks after the festive season and hinted at a CNG bike. Here’s what he shared.

Kapture CX hires Garima Rai as VP of marketing

Garima Rai's expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to drive business growth.

Garima Rai joins from ClearTrail Technologies, where she was the director of marketing.

Sanjay Dutt and Arshad Warsi reprise their roles as Munna Bhai and Circuit in Acko’s latest ad campaign

Acko and Leo Burnett have launched a new ad campaign directed by Rajkumar Hirani featuring Sanjay Dutt and Arshad Warsi in their iconic roles of Munna Bhai and Circuit, on Munna Bhai MBBS’s 20th anniversary.

Tinder partners with Center for Social Research for safety guide on platform

Users in the age bracket of 18-25 make up 50 percent of the platform’s community. Moreover, even LGBTQIA+ community have found their voice on the platform, which accounts to 54 percent, added Aahana Dhar in the report. (Representative Image: Mika Baumeister via Unsplash)

The online dating app will use the NGO CSR India’s insights amid the intersection of technology and violence against women.

Jeep finalising electric vehicle strategy for India, looks to increase localisation

Jeep India currently has four products in its portfolio -- Compass, Meridian, Wrangler and Grand Cherokee. Of these four, it exports Jeep Compass and Jeep Meridian to markets such as Japan and Australia, among others. (Representative Image: Kenny Eliason via Unsplash)

Jeep India, which is a part of automobile group Stellantis, also said the company is aiming for over 90 percent localisation in its compact SUV Jeep Compass over the next three years.