brand marketing – Page 319

Ogilvy global CEO Devika Bulchandani: India is a top-five market, it’s a growth market for us

Devika Bulchandani on India emerging as a creative powerhouse and tech enablement centre for Ogilvy globally.

Federal Bank, News18 and Tata Trusts to unveil ‘The Sanjeevani’ initiative

In India, the reluctance to address Cancer early is often rooted in fear and a lax attitude towards health. The common forms of cancer in the country include breast cancer, oral cancer, cervical cancer, lung cancer, and colorectal cancer. (Representative Image: Jeremy Bishop via Unsplash)

The Sanjeevani initiative focuses on empowering and supporting individuals to confront these fears and actively fight cancer.

IndusInd Bank turns global partner for ICC Men’s Cricket World Cup

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As a part of this association, IndusInd Bank will have an access to a suite of branding and content assets to build connection with its customers, employees and stakeholders.

GreenCell Mobility’s NueGo announces collab with bollywood film Fukrey 3

This offer will remain valid until 31st October, providing movie enthusiasts and NueGo riders with an opportunity to experience cost-effective and eco-friendly transportation while enjoying the perks of the upcoming film. (Representative image via Excel Entertainment)

As part of this collaboration, by booking tickets through the NueGo website and using the promotional code “FUKREY”, users can enjoy a flat 10 percent discount on all routes.

PepsiCo celebrates its Sizzlin’ Hot range through a new TVC

Set against a backdrop of diverse scenes, including cozy living rooms, bustling offices, and vibrant public spaces, each moment captures their responses to the spiciness. (Stills from the ad)

The TVC, conceptualised by Leo Burnett India, portrays a spectrum of reactions that unfold when people snack onto the Sizzlin’ Hot range.

adidas Originals teams up with Ranveer Singh; pays a tribute to Trefoil in new campaign

In the campaign, Ranveer Singh emphasizes the importance of staying connected to one's roots and never losing sight of where he came from, of always being an original.

adidas Originals pays homage to those that have continued to transport its signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

Japanese fashion giant Uniqlo ropes in Katrina Kaif as brand ambassador

Bollywood actor Katrina Kaif says, "UNIQLO has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile, and perfect to build one’s everyday wardrobe with.”

Alongside her role as UNIQLO’s ambassador, Katrina Kaif also serves as the brand ambassador for Etihad Airways.

The Man Company Partners makes Megalodon its AI design partner

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Leveraging AI-powered tools and design techniques, Megalodon is working closely with The Man Company to develop marketing campaigns, content, and personalised experiences that resonate with their target audience.

How Air India is forging an interconnected future with group airlines

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

The Air India group has entered into an internal codeshare with AIX Connect (formerly AirAsia India), which will involve placing the AI code on over 100 flights across 21 routes operated by AirAsia India.

With hip-hop jewellery all a rage among Gen Z India, this 24-year-old’s startup is growing 400% yearly

"Gen Z and young millennials are our target audience. We are extensively focusing on testing out new designs to understand what Gen Z wants. We are planning to have everything from minimalism to chunky and flashy, we want to be the biggest Gen Z jewellery brand in the country," said Harsh Maskara. (Representative Image: Dom Hill via Unsplash)

CNBC-TV18NextGen caught up with Harsh Maskara to talk about his journey and the hip-hop jewellery craze in India. But first, the all-important question: What is hip-hop jewellery?