Tag: brand marketing

Taarak Mehta’s Neela Films launches Neela Mediatech; ventures into gaming, animation and e-commerce

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

Neela Mediatech’s primary mission is to leverage the show’s audience viewer base of 60 million individuals.

Asics onboards Manpreet Singh, defender and the former captain of the Indian Men’s Hockey team

Manpreet Singh led the team to earn a Bronze medal at the Tokyo 2020 Olympics, ending India's 41-year wait for an Olympic medal in hockey.

Manpreet Singh Pawar, one of India’s most celebrated hockey icons, has achieved remarkable success in his career. Under his leadership, India also won a Bronze medal at the 2018 Asian Games, Silver medal at the Champions Trophy and Gold medal at the Asian Champions Trophy.

Seagram’s Royal Stag infuses AI in new campaign featuring Rohit Sharma, Jasprit Bumrah, Surya Kumar Yadav

Earlier this year, Royal Stag Packaged Drinking Water launched a theme song with actor Ranveer Singh. Now, after the World Cup campaign, the brand is planning to roll the second edition of its on-ground music IP Boombox. (Stills from the ad)

The Pernod Ricard India-owned brand’s campaign has been conceptualised in association with FCB India, Dentsu India, Artizens Events and Wavemaker.

Meesho not in the business of deep discounting, focus on low cost app, says Nilesh Gupta

Meesho, the online shopping app, has unveiled the Diwali campaign ‘Mega Blockbuster 2023’, in an attempt to create preference for the platform and instill confidence that they will provide the best deals, says Nilesh Gupta, senior director - growth, Meesho. (Stills from the ad)

Ahead of the rollout of ‘Mega Blockbuster 2023’ campaign, Storyboard18 caught up with Nilesh Gupta, Senior Director – Growth, Meesho, who discussed the genesis of the campaign, its media and marketing mix, the evolving target audience and a lot more.

Dia Mirza invests in parenting community and babycare DTC brand, BabyChakra

BabyChakra hopes its collaboration with Dia Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need as she will engage with the 30 million+ mothers community of Good Community division. (Image source: News18)

While the investment is undisclosed, CNBC-TV18 learns, as part of her role, Dia will work with BabyChakra in incorporating sustainable and clean care principles into their product ranges.

CTV Rising: 33 percent of urban Indian Connected TV users do not watch linear TV at all

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Over 50 percent of who watch content that is 21 min or longer on the large screen, marketers in India will now also have the ability to leverage two new advertising solutions specific to this audience.

India witnesses 10 percent revenue increase in tech and durable purchases: Study

The consumer tech and durables industry in Asia Pacific is experiencing a transformative phase, driven by fast evolving market trends and shifting consumer behavior. (Representative Image: Julian O'hayon via Unsplash)

China leads the region in online sales, with approximately 47 percent of tech and durables sales. Japan, developing Asia, and developed Asia collectively contributed about 14 percent, 31 percent and 17 percent to the online market, respectively.

Cadbury Gems rolls out #MyMastiMyMusic campaign; shows music creation in easy steps

The Cadbury Gems #MyMastiMyMusic campaign film showcases today’s reality of children imitating and grooving to music which is not particularly appropriate for their age. It goes on to show a bunch of ‘Gems Kids’ who stop the inappropriate music and instead nudges the viewer to log on to cadburygems.in and create their own music which is suitable for children. (Stills from the ad)

All children need to do is select at least three unique Gems buttons on the screen to mix and match tunes of different genres and create a unique music track to dance to.