Tag: brand marketing

Cricket World Cup: Searches on Airbnb for Ahmedabad up by over 4000 percent for the anticipated India vs Pakistan match

In the light of the much awaited match between India and Pakistan on October 14, Airbnb saw over 4000 percent surge in searches for accommodations in Ahmedabad, the host city, for check-ins on that date. (Representative Image: Compare Fibre via Unsplash)

Based on searches made on Airbnb in H1 2023 (1 January – 30 June 2023) for check-ins during the tournament period, Ahmedabad, Bengaluru, Pune, Lucknow and Kolkata emerged as the hotspots for cricket driven tourism.

Singapore tourism board launches ‘Made in Singapore’ global campaign

The MIS campaign aims to keep Singapore top of mind and connect across different travellers by showcasing the country’s key attributes: an inspiring City in Nature destination that is not only vibrant and cosmopolitan, but also rooted in strong multicultural heritage.

The campaign puts a fresh spin on the Passion Made Possible destination brand, spotlighting quintessentially Singaporean experiences, from iconic attractions to hidden gems, all of which are deeply rooted in the unique passions that characterise Singapore’s identity.

BigMuscles Nutrition signs Hardik Pandya as brand ambassador

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

Premium Gold Whey Protein, its marquee product which is Informed Choice certified, a global quality assurance program for dietary supplement products, provides 25 gm protein and 11 gm of essential amino acids per serving.

Wipro Consumer Care introduces seventh edition of Santoor Scholarship Program

Santoor Scholarship The program is open to women across the four states of Karnataka, Andhra Pradesh, Telangana and Chhattisgarh, where 1900 scholarships will be given. (Still from the video)

Santoor Scholarship program provides financial support to young women from disadvantaged backgrounds who aspire to pursue higher education after grade 12.

Reliance Retail’s Tira opens its store in Hyderabad

As Tira continuously reimagines the beauty retail landscape, it paves the way for an inclusive and empowering beauty journey for all beauty enthusiasts. (Image source: Moneycontrol)

Tira’s Hyderabad store aspires to revolutionize the beauty retail experience, offering an interactive and tech-driven ambiance for customers to explore and embrace their unique beauty preferences.

Hindustan Unilever acquitted in Red Label Natural Care Tea misbranding case: Reports

The board formed a committee of independent directors to explore various alternatives for the ice cream business and provide recommendations. These recommendations will be reviewed by both the Audit Committee and the Board.

The Calcutta High Court noted that during the trial, the prosecution never stated the reason for the company misbranding the tea product.

How Asian Paints turned a simple commodity into a multinational brand

Asian Paints launched the popular tagline ‘Har Ghar Kuch Kehta Hai’, conceptualised by Ogilvy’s Piyush Pandey, that is the brands philosophy even today. (Image sourced via Forbes India)

Founded in 1942, Asian Paints has constantly leveraged technology and innovation to accentuate and grow its presence in India and establish itself as not just a brand for the masses but a modern brand for the masses.

TCS most valued Indian brand with a $43 billion brand value: Kantar

India’s Automotive brands have an exceptional year, with TVS and Mahindra the fastest risers. Financial Services and Telecom Providers brands also perform well, led by Axis Bank and Airtel. (Image source: Moneycontrol)

PhonePe, Cred, ShareChat and Star are the four newcomers to the 2023 Indian brand ranking and Bank of Baroda and MRF re-enter the ranking after some time away.