brand marketing – Page 316

Britannia forays into metaverse

The metaverse experience includes cafes of Italy to the streets of New York, landscapes of Vietnam, and traditions of Turkey, alongside an exploration of the BiscafeLand.

The Britannia Coffeeverse aims to provide the youth with a fresh and engaging experience, thereby encouraging their active participation in this digital realm.

Lawsuit filed against Elon Musk’s X by agency ‘X Social Media’ over trademark infringement

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

The complaint by Florida based social media ad agency mentioned that since Twitter was rebranded as X, it led to confusion amongst the consumers as they misunderstood that the agency was somehow in association with Musk’s X.

Zomato surges 72 percent this year, nears 52-week high on ICC World Cup booster

(Representative Image: Ravi Sharma via Unsplash)

Zomato share price has soared around 67 percent in the past one year. Technicals show that the relative strength index of the stock stands at 61.3, implying that it’s trading neither in the overbought nor in the oversold territory

Philips collaborates with esports platform College Rivals for Philips OneBlade

There will be on-ground challenges with the product to highlight how it provides a ‘No Nicks, No Cuts’ grooming experience. The collaboration aims to redefine the intersection of gaming, grooming and innovation. (Image Source: Philips India via Instagram)

In this association, College Rivals will represent Philips OneBlade during the tour of its gaming trucks across twenty college campuses in Hyderabad, Mumbai, Pune and Bangalore.

Airbnb contributed INR 72 billion to Indian economy in 2022: Report

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Airbnb contributed over $920 million (INR 72 billion) to Gross Domestic Product (GDP) and supported over 85,000 jobs in India in 2022 alone.

Cleartrip introduces Flipkart’s ‘The Big Billion Days’ on its platform

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

A range of system enhancement measures have been rolled out to promote self-service. In case a customer does not find a resolution online, he/she can request a callback. Processes have been re-engineered to make support available 24/7, on call, and on social media (mention Twitter/Facebook) for instant resolution.

Four mantras to choose the right agency for your brand

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

From the cultural connect of the brand with the audience, to an agency’s reputation to the passion behind brand-building, there are a whole lot of factors to be considered. If a certain familiarity and comfort can be built from the very start, teething troubles can be mitigated, writes the author.

Tag: brand marketing