brand marketing – Page 315

Domino’s slashes pizza rates to compete with smaller and newer rivals

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

The calculated price reduction by Domino’s Pizza is a reflection of the broader trend in the fast-moving consumer goods (FMCG) sector, where local players are increasingly challenging established brands and even surpassing them in specific markets.

Mahindra & Mahindra aims to boost revenue by increasing its global footprint

Mahindra & Mahindra (M&M) announced on December 13, 2023, that, in collaboration with external investors, it will infuse Rs 875 crore into Classic Legends Pvt Ltd (CLPL). (Representative Image: Guruprasath Chandrasekaran via Unsplash)

With increase in EV adoption, the Mumbai-based automaker aims to enter the European market with its upcoming Born Electric range.

Suhana Masala launches new ad campaign; promotes new Gujarat spice range

The multi-media campaign will run across TV, digital, Out-of-Home and retail activation mediums.

The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.

Ranjan Pai to invest in unicorn beauty brand Purplle

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

According to Moneycontrol, Pai is likely to buy JSW Ventures’ shares in the firm for Rs 60-70 crore. This would be the second instance of JSW Ventures offloading shares in Purplle in five months.

78 percent Indian marketers feel confident about using AI tools: study

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

83 percent of marketers in India say AI will significantly change the way they work in the next year, and 47 percent hope it will help them to be more productive

Sachin Tendulkar named ICC global ambassador for men’s cricket world cup 2023

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

The Cricket World Cup will also witness a cast of ICC ambassadors – Vivian Richards, AB de Villiers, Eoin Morgan, Aaron Finch, Muttiah Muralitharan, Ross Taylor, Suresh Raina and Mithali Raj and Mohammad Hafeez.

Elon Musk plans to turn X Corp into an everything app; experiments with a new game video stream feature

Musk has argued that OpenAI, now closely aligned with Microsoft Corp. and worth billions, strayed from its founding commitment to operate in the public interest.

Sharing similarities with Twitch, this service is currently accessible only to the premium subscribers of X.

Luxury brand Jimmy Choo ropes in actor Ananya Panday as brand ambassador

Panday joins the ranks of global personalities who have represented Jimmy Choo over the years.

Ananya Panday is the youngest Indian actor to represent this prestigious international brand.

redBus rolls a marketing campaign featuring actor Allu Arjun

The campaign further deliberates on two major aspects of the bus seat reservation process that makes a huge difference to travellers - the option of selecting the desired seats, as well as the discounts on offer. (Still from the ad)

The campaign’s narrative connects with redBus’ broader messaging of ‘Apno ko, sapno ko kareeb laye’.

PepsiCo collaborates with Google Pay; introduces a cashback offer on Lay’s, Kurkure and Doritos’s purchase

To avail the benefit, users can find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user has the opportunity to redeem the offer up to three times. (Stills from ads. Image source: Frito Lay's India, Kurkure, Doritos India via YouTube)

Users can now benefit up to INR 20 and INR 30 cashback on the purchase of Lay’s, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.