brand marketing – Page 314

Luxor launches new ad film ft. Virat Kohli ahead of World Cup

Kohli’s potential investment in Agilitas marks a strategic move into the business side of sport and signals a growing trend of athletes taking active roles in shaping brand narratives and ownership.

Luxor also plans to invest significantly on building the Luxor Schneider LX MAX brand in the coming months through series of media, consumer activation and trade initiatives.

Indian Hotels, IndiGo, Varun Beverages on frontfoot for cricket World Cup

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

The festive season combined with the cricket World Cup is expected to reap rich dividends for key stocks in the travel, hospitality and food sectors.

ONDC forays into skill-based services; plans to rope in Urban Company

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

On a monthly basis, ONDC is clocking over 3 million transactions a month, which were only 1 million in July-August.

Bata India launches athleisure clothing under ‘Power Apparel’

The Power Acti-Wear range is designed to aid fitness enthusiasts to pursue the activity of their choice with comfort.

With the launch of Power Apparel, Bata India plans to combine cutting-edge innovation with fashion forward designs.

India’s services sector activity expands again in September as PMI rises to 61.0

BFSI ad volume saw a drop in the radio medium in H12024, according to the TAM Adex report. (Representative Image: Erik Mclean via Unsplash)

Data on the services sector’s performance comes after the manufacturing PMI fell to a five-month low of 57.5 in September.

Apple’s chief executive officer Tim Cook makes $41.5 million after taxes

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

The company’s shares have fallen 13 percent from their record high of $198.23 in July as investors fret about a slower-than-expected recovery in smartphone demand.

Every common man can be stylish; every person can be a celebrity: Bata’s Badri Beriwal

The Power Acti-Wear range is designed to aid fitness enthusiasts to pursue the activity of their choice with comfort.

Badri Beriwal, chief strategy and business development officer, Bata India speaks about the new campaign featuring influencers, shares premiumization and athleisure strategy and more.

Cadbury Dairy Milk launches #SitTogether campaign ahead of ICC Men’s Cricket World Cup

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

#SitTogether will be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships.

Superdry sells its South Asian IP assets to Reliance Brands for £40 million

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

RBL had inked a long-term franchise agreement with Superdry PLC in 2012 and introduced the brand in India.

Honasa Consumer hires Nishchay Bahl as SVP – offline business

Nishchay Bahl comes with over 15 years of leadership experience managing cross functional teams in various [P&L roles in the FMCG domain across channels (GT, MT, e-commerce) with functional expertise in sales, key account management, digital marketing, customer and shopper marketing and brand management across some of the leading CPG companies in India like Britannia and Reckitt.

In his last role, Bahl was the chief business officer (offline) for Good Glam Group.