Tag: brand marketing

Coca-Cola adds AI flavour to its marketing and new products

The company has previously considered an initial public offering (IPO) to capitalize on the strong performance of the beverages segment within the FMCG landscape.(Image source: Coca-Cola)

The beverage giant, recently, introduced a limited edition Coca-Cola Y3000 using artificial intelligence (AI) to determine the flavour and packaging.

Online e-tailing festive month sales to be around Rs 90,000 crores: Study

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

The e-tailing industry recorded approx. 10 percent YOY GMV growth (Jan – Jul 2023 vs Jan-Jul 2022). However, with the broader economy coming back to business-as-usual levels, this festive season is likely to catalyze online consumption demand, expects Redseer.

Sara Ali Khan brings a quirky Indianness which is so Kurkure: PepsiCo’s Aastha Bhasin

"With Kurkure, we keep the consumer at the centre of everything we do. We continuously engage. It’s an overall journey, where we understand the larger micro trends in consumer behaviour that will ultimately shape demand for the category," says Aastha Bhasin, category lead - Kurkure, PepsiCo India. (Stills from the ad)

Recently, PepsiCo launched Kurkure Chaat Fills and a campaign surrounding it starring Bollywood actor Sara Ali Khan. Storyboard18 connected with Aastha Bhasin, category lead, Kurkure, PepsiCo India, where she touched upon Kurkure Chaat Fills, the evolution of snacking trends and the target audience, and much more.

Sony Sports Network launches new ad campiagn ahead of 19th Asian Games

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

The campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event.

Aditya Birla Group to launch paints business under brand name ‘Birla Opus’

Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. (Image sourced from Moneyconrol)

The current estimated value of India’s decorative paints industry is Rs 70,000 Crore. The paints industry is witnessing double digit growth year-on-year driven by rising consumer aspirations and the government’s push towards ‘Housing for All’.

Why Tamil Nadu is a special market for Britannia

According to Amit Doshi, Tamil Nadu is a rewarding market for marketers. “They (consumers from the state) want the best from brands. From the quality of content to the quality of products, it’s also a market that rewards you for putting newer experience out there. They are willing to pay a premium if you are experimental. We saw this with Milk Bikis Classic,” he explains. (Images: Stills from Milk Bikis' latest campaigns)

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent market share in Tamil Nadu. The brand is familiar to many generations and that’s the thread Britannia is picking to weave marketing stories for Milk Bikis.

Apple iPhone15 will remain pricey in India but expect discount on older models

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

Contrary to expectations of a price drop, the prices of the Pro models have gone up. However, the price of the basic model is largely unchanged from last year.