Advertising – Page 47

Delhi HC orders to regulate patent and trademark agents

The guidelines should clarify what would constitute professional misconduct and professional negligence and must also put in place a mechanism for filing complaints, said HC.(Representative Image: via Unsplash)

The Delhi High Court mandated that there should be appropriate mechanisms, such as guidelines for regulating the conduct of patent agents and trademark agents, in a bid to curb misleading ads.

Kalyan Jewellers plans to launch 40 more showrooms in India, first store in US by Diwali

Kalyan Jewellers has 277 total showrooms, of which 217 are in India, 36 in the Middle East, and 24 are of its Candere platform.

Kantar’s Soumya Mohanty on adapting creative strategies for the digital landscape

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar

Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, shares how South India demands original ads and not recycled ones, importance of emotions in advertising, what brands can learn from Surf’s Daag Achhe Hai/Stains are Good and more.

Indian viewers showing greater appetite for personalised ads on OTT: Survey

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

66 percent of Indian consumers would choose lower fees in exchange for watching ads on OTT platforms, a survey by Moloco and YouGov reveals.

The crumbling cookie: Brands’ new playbook for winning hearts (and data)

Godrej Consumer Products Ltd (GCPL) is spending more on brands, automation, and SKU rationalization

The rise in identity theft, financial fraud, and hacking incidents highlights the urgent need for robust data protection measures, writes Chaitanya A C V, Director, Paid Social, GALE India.

Hiring activity in advertising, PR industry declines by 6% in June this year: Naukri report

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

Tier-2 cities led in job creation across all industries in June this year. For instance, 36% of hiring happened in Jodhpur, followed by 35% in Rajkot, 21% in Kota, and 13% in Udaipur, Surat and Jamnagar.

Lloyd Mathias on how to tackle false and misleading advertising sensibly

As per business strategist and independent director Lloyd Mathias, the use of technology like AI helps to suss out offending content before it gets amplified. (Image source: Unsplash)

One of the solutions that business strategist Lloyd Mathias suggests is having an industry wide rating system for responsible advertisers on the lines of CRISIL evaluating credit risk of loan takers. Every misleading ad (as decided by an independent body like ASCI) lowers the Advertiser’s rating score.

One black coffee, please: The ad that won India her first Lion at Cannes

As one can see in the film, Chopra’s face falls when Kapoor mistakes him to be the waiter and places her order, but he manages to beat a dignified retreat. The shot lasted seven seconds, which, as per Prasoon Pandey, is very long. To highlight that Chopra’s heart broke, there was the sound of glass breaking in the background. (Stills from the campaign)

India picked up 18 prizes at the recently-concluded Cannes Lions International Festival of Creativity. But how many remember the country’s first win at Cannes?

Crackdown on finfluencers: SEBI bars regulated entities from associating with ‘unregistered finfluencers’

SEBI has seized Rs 54 crore in ill-gotten gains from Asmita Patel.

SEBI stated that it shall be the responsibility of the registered entity to ensure that the person with whom it is associated does not indulge in prohibited activities.

Rohit Sharma invests in edu- fintech startup LEO1

Rohit Sharma stated, "I am thrilled to support LEO1 in its mission to revolutionize learning and make quality education accessible to everyone. Their approach, unwavering commitment, and entrepreneurial spirit are truly inspiring as they work to positively impact the lives of aspiring students and their parents. This partnership presents an incredible opportunity for me to back initiatives that can make a significant difference for an entire generation."

Through this investment, LEO1 can resolve long pending cashflow issue in the educational institutes along with providing innovative solutions for students across India.