Tag: Advertising

Zomato trolls ‘poli-greetings’ for its Birthday ad; Food delivery major gets the people’s vote

The pursuit of virality and moment-driven marketing has resulted in great successes but also many flops. This one, it seems, gets the people's vote.

The latest print ad takes inspiration from birthday/celebratory announcements on hoardings that we see around Indian cities usually put out by political parties, politically-inclined individuals or other government-related officials.

Upstox cautions investors of impersonation scams

Upstox has shared a few crucial measures to avoid falling prey to impersonation scams

Upstox said that customers from Tier 2 and Tier 3 are especially affected by these impersonation scams due to a lack of awareness and limited access to reliable information sources.

How search marketing can adapt in a data-conscious future?

By marrying the creativity and strategic thinking of traditional marketing with the power of data insights, marketers can craft effective campaigns that resonate with audiences while respecting their privacy, writes Prashant Puri, Co-Founder & CEO, AdLift.

Regulations like India’s Digital Personal Data Protection Act (DPDPA) of 2023 have prompted a collective rethinking of how data is collected and used, writes Prashant Puri, Co-Founder & CEO, AdLift.

FSSAI mandates salt, sugar, and fat labelling on packages in bold, bigger font

The draft notification by FSSAI for the said amendment would now be put in the public domain for inviting suggestions and objections. (Image source: Unsplash)

The Food Safety and Standards Authority of India (FSSAI) has approved the new proposal that requires packaged food items to display nutritional information such as total sugar, salt, and saturated fat in bold letters and larger font sizes on their labels.

Experts urge govt to penalise rogue advertisers without curtailing free speech

According to Lloyd Mathias, there is a need for measures that penalise rogue advertisers without compromising freedom of expression. He proposed methods such as temporary bans on advertising for repeat offenders to ensure accountability and integrity in advertising practices. (From left to right: Ahmed Aftab Naqvi, Global CEO and Co-Founder of Gozoop Group; Kazim Rizvi, Founding Director of The Dialogue; Gowree Gokhale, Partner at Nishith Desai Associates; Lloyd Mathias, Business Strategist and Investor) (Still from the video)

Ahmed Aftab Naqvi pointed to the self-regulatory frameworks of major digital advertising platforms like Google and Meta. These platforms enforce strict guidelines and penalise advertisers who violate them by blacklisting their accounts, which serves as a strong deterrent.

Remember Hari Sadu? Will that ad still work?

FCB Ulka's former chief creative officer Sanjay Sharma explained, “When you write the script, the director's belief is very important. If your director doesn't believe in your script, the script doesn't go viral.” (Stills from the ad)

Storyboard18 got in touch with Info Edge’s Sanjeev Bikhchandani, Sumeet Singh and FCB Ulka’s former creative head, Sanjay Sharma, who spoke about the genesis of the Hari Sadu commercial, the controversies that followed and whether it continues to hold relevance now.