Tag: Advertising

MTV rolls out #TuchchVichaar campaign to celebrate Pride Month and beyond

The story follows this individual as he faces judgment for his demeanor and discrimination for his identity. The film ends with a message encouraging everyone to stand up against bullies and their harmful mindset.

Conceptualised by MTV, the campaign film depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different.

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.

Reckitt’s non-core brand Robin re-enters Indian market with creative campaign

Maintaining the brightness and cleanliness of white clothes is a common challenge consumers face in India. Additionally, white clothes often lose their lustre over time, so people avoid buying and wearing white. So, it is always surprising to find a person wearing white every day, stated the company.

Robin launched a TV commercial featuring a woman who confidently wears white clothes daily.

Breaking: Stakeholders to meet MIB on July 19 to brainstorm on SDC

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

The court had directed MIB to conduct brainstorming sessions with stakeholders to develop an implementable mechanism around Self Declaration Certificate (SDC) and submit their recommendations in three weeks.

Govt considering stricter regulations on ads for anti-diabetes, sex hormone, and oncology drugs

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

To curb misleading claims, the government has drafted new rules that would require prior approval for advertising anti-diabetes, sex hormone, and oncology drugs.

Viacom18 launches ‘Dum Laga Ke…Haisha!’ campaign ahead of Paris Olympics

The campaign draws parallels between olympic sports and everyday activities. From throwing the javelin to slingshotting a mango on a tree, from powerlifting to lifting the gas cylinder at home, from throwing a discus to throwing a fishing net.

The campaign emphasizes the Olympics’ influence on the daily lives of viewers, illustrating how the spirit of the Games seamlessly integrates into their routines.

Canva unveils inaugural campaign ‘Dil Se, Design Tak’ in India

oday over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for Freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.(Image sourced from Canva's website)

India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market.