Tag: Advertising

Union Budget 2024: Government to spend Rs 1,089 crore for information and publicity

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

According to the budget expenditure report for 2024-2025, the government has allocated Rs 36.93 crore for Art and Culture and Rs 2,959.94 crore for Broadcasting. Furthermore, the government has allocated Rs 23 crore to the National Film Development Corporation.

Google to keep third-party cookies in its Chrome browser

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

The major reversal follows concerns from advertisers – the company’s biggest source of income – saying the loss of cookies in the world’s most popular browser will limit their ability to collect information for personalizing ads, making them dependent on Google’s user databases, as per reports.

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.

Naturals Salon appoints Sanjay Enishetty as CEO

His key responsibility areas (KRAs) will focus on expanding the business globally, introducing tech and innovative solutions in the beauty segment, and launching new initiatives that will enhance brand and drive growth

Prior to joining Natural’s, Sanjay was a founder at 99SA Ventures, an early stage SaaS focus operator model fund plus venture studio and also had an advisory position at T-Hub, which is India’s largest innovation hub for startups located in Hyderabad.

Rihanna’s Fenty Beauty partners with Paris Olympics and Paralympics

The pop star turned serial entrepreneur revealed that her Fenty Beauty imprint will partner with the international sporting events to equip volunteers with makeup kits.

Rihanna said, “tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024” alongside a picture of the popstar herself with a mega-size lip gloss tube captured in front of the Eiffel Tower.

Eveready to optimize Ad spends amidst 10 percent revenue growth

Eveready holds 53 percent of the market share in battery. While flashlights as a category being both organized and unorganized markets, in the organized market EIIL hold 80 percent of the market share while in unorganized market it holds close to 30 percent of the market share.

EIIL’s spending on advertising and marketing will remain at 8 percent despite revenue growth. Currently, the company spends 10 percent of its topline on advertising and marketing.

InspiRAYtion: Advertising is a discipline, that uses many mediums

Clients and entrepreneurs who seek to make a real difference to their fortunes should evaluate their partners for understanding of the Advertising discipline rather than love for any one medium. The biggest brands play ball across everything. No matter what new medium shows up, they evolve to harness it for the brand, writes ad veteran Rayomand J Patell. (Image Source: Unsplash)

Those who go back to the first principles of Advertising and understand how to have a powerful idea that works beautifully across mediums, how to deploy those mediums in an integrated manner, how to do comms planning, these will be the brands that will be unstoppable. And also, very very profitable, writes ad veteran Rayomand J Patell.

When `Shah Rukh Mayur Khan’ turned the fortunes of Mayur Suitings

According to Shivjeet Kullar, former creative director, the main challenge was to strike a balance between the celebrity and the brand, lest the star be remembered but the brand forgotten. (Stills from the campaign)

Mayur Fabrics, which was established in 1974, was trying to establish itself in the urban markets. That is when upcoming star Shah Rukh Khan came on board lifted the fortunes of the brand.