Advertising – Page 173

Creativity in God’s Own Country: What’s the advertising culture like in Kerala?

It is critical that agencies start enabling strong regional brands to shed their local moorings and identify new consumer contexts and conversation sets that are more pan-India. (Representative Image: Annie Spratt via Unsplash)

Agency On Map is Storyboard18’s new series that will feature agencies and the advertising culture of various regions of India. First up is the coastal state of Kerala. We see how creative shops there are attracting work and talent.

JioCinema rolls out IPL 2023 interactive campaign in 11 languages

Mahendra Singh Dhoni in a still from JioCinema's new Tata IPL campaign

The campaign promotes the free streaming of the tournament on JioCinema and highlights its unique features such as multi-cam viewing, key moments among others.

Why are independent advertising agencies aiming to go public?

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

An IPO generates immense reach and recall in a country as diverse as India. However, it is a serious business decision and needs to be handled maturely.

Lux Cozi signs Vijay Deverakonda as brand ambassador for South India market

Vijay Deverakonda in a still from Lux Cozi's 'Super Feel' ad.

As effect of the partnership, Vijay Deverakonda is also a part of Lux Cozi’s latest TVC titled ‘Super Feel’ catered to the audiences in South India

Onitsuka Tiger announces Rashmika Mandanna as their first ever brand advocate

Rashmika’s reach within the Indian market is incredible, with a massive 36 million following on Instagram. She topped Forbes India’s list of most influential actors.

With her unique minimalistic fashion aesthetics and confidence – Rashmika embodies everything that the brand stands for.

Open Internet users touch 600 million in India, advertising yet to scale, report

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

The study reveals that advertising on the open internet (on OTT/connected TV/online gaming) currently accounts for barely 15 percent of India’s total digital ad spend.

Digital shops, media agencies, influencer marketing platforms bet big on D2C services

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

From Zoo Media to Wavemaker India to Qoruz, agencies are seeing the need for varied specialised direct-to-consumer services for both legacy and startup brands.

Wunderman Thompson South Asia promotes Raji Ramaswamy and Joy Chauhan

Raji Ramaswamy and Joy Chauhan will assume their new roles commencing March. Both will continue to report to Shams Jasani.

Raji Ramaswamy is the new chief growth officer and Joy Chauhan is the new chief client officer of Wunderman Thompson South Asia. Both will maintain their current responsibilities.

ASCI revises advertising guidelines for education sector; invites public consultation

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

This year, the education sector has contributed to 27% of objectionable ads that ASCI processed (Traditional education 22% and EdTech 5%).

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.