Tag: Advertising

7 in 10 brands cannot remember the last time a brand did anything that excited them: Wunderman Thompson

As per the FICCI – EY report, digital media in India has overtaken television to become the largest segment within the M&E sector, contributing an unprecedented 32% to the overall revenues.(Representative Image: Alexander Shatov via Unsplash)

Wunderman Thompson’s latest research ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world.

Snap’s Ajit Mohan: Now that we have the scale, it is time to build a business around it

As Snap Inc., the parent of visual messaging app Snaptchat, hit a milestone of 200 million monthly users in India, Ajit Mohan, president of the company’s Asia-Pacific unit, shared its vision for India, focus on monetisation and building ad revenue, plans for aggressive hiring across roles including a new leader for India.

Goafest 2023: “The ABBY has always been seen as a plus on someone’s CV,” Pallavi Chakravarti

"We looked for relevant subject matter, good brand fits, fresh ideas, sharp insights and arresting execution. The intent was to recognise work that can hopefully compete at the highest level and stand up to the scrutiny of juries around the world," says Pallavi Chakravarti.

Pallavi Chakravarti, founder and chief creative officer of independent creative shop Fundamental, was the jury chair of the Diversity, Equality and Inclusion category at the ABBY One Show Awards 2023.

Amazon vs Myntra: Who will win over more Gen Z shoppers in India?

Unlike previous generations, which were heavily influenced by Bollywood and sports celebrities, Gen Z shoppers are more picky about who they follow. Social media influencers have emerged as a significant force in shaping their purchase decisions. However, there is a catch. This group only follows influencers or celebrities who ‘walk the talk’ and are more trustworthy. (Representative Image: Amanda Vick via Unsplash)

From curating quirky shopping experiences to creating catchy videos on the latest fashion trends, Storyboard18 decodes how Amazon and Myntra are set to capture Gen Z shoppers.

IPL’s free streaming on digital has given a lot of firepower to advertisers

Sidharth Singh, co-founder, CupShup, an online marketing firm, talks about advertisers witnessing favourable returns on investment on digital spends, leveraging platforms, tailored strategies and more.

The co-founder of CupShup says IPL on digital this season is seeing reduction in wastage due to factors like vernacular commentary option and more engagement embedded into the live matches.

Inside Banter: Let go of the cookie-cutter approach to stand out in IPL

Vodafone broke the IPL clutter with the loveable ZooZoos (left) and the Starbucks campaign (right) narrated a tale with a twist in the end and immediately garnered attention. (Representative image: left image by @transitbrand via Twitter and right image by @bilericoproject via Twitter)

IPL poses some unique challenges for marketers who have to ensure that their brands consistently stand out in this hyper-competitive space.

Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande

"Smaller, independent agencies feel the confidence to share their work in these awards (like the ABBYs) along with the bigger, national or international agencies and brands," says Ashwini Deshpande.

Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.