Advertising – Page 174

New media age: Marketers should invest in users and not in platforms

Puma, Monster (now Foundit) and Vim (owned by HUL) have recently used the device of fake stunts and staged drama online to get attention. The reactions are a mixed bag. (Representational image via Unsplash)

The Twitter takeover and its aftermath has left advertisers jittery. But marketers will never have to worry about the platform’s dynamic policies if they invest in users.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

In an email sent by Read internally, he said the scam was unsuccessful and that everyone needs to be more vigilant to the techniques that go beyond emails to take advantage of virtual meetings, AI and deepfakes.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.

SEBI guidelines and financial influencers: Do ‘finfluencers’ and their content need regulations?

Many countries have strict guidelines in place when it comes to financial content creation. (Representational image via Unsplash)

Impact of SEBI’s plans to regulate content created by financial influencers.

Colvyn Harris to receive AAAI Lifetime Achievement Award 2022

With over four decades of experience, Harris career was built in one company – JWT (now called Wunderman Thompson), a WPP Group Company, across varied roles, across India and JWT Sri Lanka where he was MD

The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years.

Hero MotoCorp’s VIDA V1 executes its maiden ad campaign with Wieden+Kennedy India

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

The EV scooter has released tongue-in-cheek print ads, and an outdoor innovation at Gurugram’s CyberHub.

Why do coaching centre ads continue to be a menace?

Education institutes and online education firms remain the single largest violators of advertising codes, followed by health care and personal care product companies, according to the Advertising Standards Council of India (ASCI). (Representational image via Unsplash)

Coaching institutes’ ads are on ASCI’s radar, especially in peak admission seasons. But, despite raising red flags, the problem just won’t go away. Here’s why.

Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA

Schbang has released a public service ad (PSA) for Mumbai Police and Mumbai Traffic Police to help spread awareness on the importance of helmets and road safety.

Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Dentsu Creative India hires Joy Mohanty as its chief creative officer

Joy Mohanty is the new chief creative officer of Dentsu Creative India. Prior to this, Mohanty led Goldilocks - an agency from the Usha International group.

Mohanty will report into Ajay Gahlaut, group chief creative officer, Dentsu Creative

Moonlighting Debate: Advertising is a profession of many professions!

A former creative chief of a network agency tells Storyboard18, “Advertising agencies shouldn’t lecture on ethics and moonlighting. They are notorious for handling conflicting clients by creating sub-divisions. It’s a mess and everyone has made peace with it.” (Representational image: Ashim Silva via Unsplash)

Adlanders moonlight for money and creativity. Sometimes, agencies have no choice but to let employees take up side-hustles. Here’s why.