Tag: Advertising

18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.

Alphabet and Meta lure back advertisers, Snap Inc. likely to struggle

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

As per MAGNA, the social media market is expected to grow by six percent to $66 billion. Last year, the market grew by two percent due to Apple’s privacy updates making it difficult for advertisers to gather data about users for targeted ads.

Bournvita row: NCPCR asks Bournvita to remove ‘misleading ads’

Bournvita claims that the video put out by the influencer has created panic and anxiety and questions the trust that consumers have bestowed on brands like Bournvita. (Stills from ads)

The development comes days after a recent video made by an influencer claimed that the health drink contains high percentage of sugar and contents that may cause harmful impact to the health of children.

FCB Group India picks up a majority stake in Kinnect

This acquisition marks a pivotal moment for FCB Group India, elevating its digital prowess to unprecedented heights. With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach - India's data-driven influencer and third-party partnership platform. (FRom left to right: Chandni Shah, Rohit Ohri and Rohan Mehta)

With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach – India’s data-driven influencer and third-party partnership platform.

4-year-old docu on junk food and disparities between India and global markets gets attention online

The documentary deep dives into the fast-food industry chain speaking to chefs, store managers and the end consumers to understand how the industry works. (Representative image by Sofia Cangiano via Unsplash)

‘Global Junk Food’ is an hour-long video first released in 2018 focussing on how fast-food chains are operating across various parts of the world. The video is being shared again on social platforms.

Sidharth Rao dies; Industry mourns the loss of pioneer and OG startupper

Being in the industry of well over two decades, Sidharth Rao has crossed many milestones along his journey. He can truly be considered as one of the pillars of the strong foundation of the A&M community.

The sudden demise of Sidharth Rao, founder of Webchutney and Punt Partners, has stunned the community that is mourning the loss of a pioneer, a visionary and a people’s leader.

O&M and Eastman Kodak: How the Kodak KB 10 campaign deepened their association

After the commercial’s release, it received critical and commercial acclaim, and KB 10 was sold in millions in the first year of its launch. It changed the whole landscape of the photography market, distanced it from being an expert’s domain and made it available to the average user. (Still from the ad)

O&M released an ad on the Kodak KB 10 camera in the mid-1990s to educate consumers on the ease of photography the product offered. The commercial helped the brand sell in millions, and the ad etched itself a permanent place in the memory of those who watched it.