Tag: Advertising

ONDC and impact on Marketers: E-commerce sector in India is about to be revolutionised

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

ONDC is an autonomous open network ecosystem that will act as a catalyst that connects buyers and sellers across categories, giving the access to e-commerce facilities.

The great Indian wedding season: Uber taps into the reality behind wedding reels

Uber has partnered with two couples whose wedding plans are always the talk of the town - Jasmin Bhasin & Aly Goni and Krishna Mukherjee & Chirag Batliwalla. Starring in their respective films, these reality-packed reels show the couples adding booking an Uber Rentals to their to-do list, so that “shaadi ke chakkar mein city ke jitney chakkar lagein” they don’t have to worry about driving or parking. It is pertinent to note here that both films have been received with a lot of delight and positivity from fans of the two couples, who love the real chemistry between the couples on reel.

Uber’s latest campaign is a topical take that uses the Indian wedding season to make a pitch, encouraging soon-to-wed couples to take a Rental Health Day together

Famous Innovations elevates Mithila Saraf as CEO

In a statement, the agency says that in her last 10-years at Famous, Mithila Saraf has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo and Unilever among others.

Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head – Bengaluru.

How WPP’s Landor, Wunderman Thompson transformed Monster to foundit

In the earlier avatar, Monster has been a job platform for over two decades. A lot has changed since then. With the rapid digitisation and influx of platforms such as LinkedIn, job boards and listing platforms have to be redefined especially for younger workforce.

A behind-the-scenes view of Monster’s rebranding that signals a new meaning and direction for the brand.

Bharat Jodo Yatra and Brand RaGa: Will India see a Rahul 2.0 before 2024?

For Rahul Gandhi, in many ways, the Bharat Jodo Yatra is a discovery of India. For some reason the Gandhi scion has always had an elitist, touch-me-not image. The Yatra will surely give him more mass appeal and make him more familiar. Image source: bharatjodoyatra.in

With the Bharat Jodo Yatra, Rahul Gandhi is trying to shed his past image, says experts

Spotify India is a premium Gen Z urban platform: Arjun Ravi Kolady

As per Arjun Ravi Kolady, Spotify’s audience is highly attuned to streaming services. Netflix and Amazon Prime Video, who are in the streaming business have done some fantastic work too. Such brands have three objectives. Either they want to show the breadth of their library or they want to help people find more of what they love. The other objective is around the launches of new shows. (Stills from ads)

Arjun Ravi Kolady, head of sales, Spotify India speaks on audio advertising, programmatic ads, creativity and more.

Throwback: The Spice route to MDH’s Rise

Dharampalji’s entry into the advertising of his own brand gave it a fillip. It all started when an actor portraying the father of the bride in a MDH TV commercial didn’t show up for work. Dharampalji took up the role. Since then, he was a constant fixture in all MDH advertisements, becoming the face of the brand he had created. This was an unconventional approach to creating brand awareness. (Stills from ads)

Apart from the memorable jingle, the presence of Mahashay Dharampalji Gulati, founder of MDH in the ads became notable too. He became the “Dadaji” figure in the commercials, dressed in traditional wear and adorned with a string of pearls.