Has the infusion of creativity transformed the traditional roles of media agencies?
Tag: Advertising
Retail sector boosts ad volumes on TV News by 15 percent in FY 2022: TAM
Advertising efforts of the retail sector on TV news programs saw a significant surge in the year gone by.
Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade
From whispers in agency corridors and pitch-room chatter to what’s buzzing on clients’ side, we’ve got the overheard and untold stories of the advertising industry and its people. An unexpected crash Turmoil continues at a home-grown social platform. There have been senior exits for a few months. Now, we hear that the multi-deals they made… Continue reading Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade
IPL becomes a Decacorn with $10.9 billion valuation; Media rights most significant revenue source
This year, for the first time, IPL media rights were spread among different broadcasters, breaking the monopoly of one company.
Lost wonder? Will Wunderman Thompson regain the glory of its JWT days?
In chasing its digital-first ambitions, industry executives say Wunderman Thompson is stumbling, even as it eyes winning new business and acquisitions. While WT is transforming, the question is into what and at what cost?
#TBH: Churn, course correction marks OTT industry version 2.0
The industry is expected to touch $ 11-13 billion by 2030 and the primary driver for growth will be paid subscriptions or SVoD (subscription video-on-demand) segment slated to jump from 85-90 million to 160-165 million by 2027.
Quick Take: Is JioCinema’s free streaming of IPL attracting advertisers to concentrate on one platform?
The availability of free IPL streaming on JioCinema is proving irresistible to advertisers this year, leading to a shift in focus towards the platform and the potential for some marketers to exclusively choose JioCinema for their IPL ad spends.
Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan
V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.
Marketing Mocktail: The purpose of Brand Purpose explained!
The biggest trend of the past decade – Purpose. But what does it really mean? Here’s the only primer you need on Purpose and how to wield it in marketing and brand building.
“Note” able advertising: Iconic ads of yore that said it with music
For brands like Titan and Garden Vareli, music became the thread which helped them forge a relationship with the audience. The role of music, which is to influence emotion and drive brand associations and consumption stands universal. Further, it awakens a nostalgic factor or remembrance for the brand, whenever the tune played in advertisements.