Tag: Advertising

Storyboard18 Impact: MIB warns against increase of betting ads on outdoor media

For quite some time now, companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway have been ramping up their advertising efforts in India, coinciding with the action-packed events like Indian Premier League cricket season, World Cup and others. In fact, they have been using the GST chaos for moment marketing purposes as well. Platforms like Fairplay have been using influencers to promote features such as '24X7 winning withdrawal, no GST, and referral code bonuses’.

The I&B secretary has written to all chief secretaries of states, urging them to tackle the rise in gambling and betting by curbing outdoor ads. The development comes in weeks after Storyboard18’s deep dive offshore betting firms’ marketing.

How Pan Parag was positioned as a social product (much like coffee)

Pan Parag attempted to appeal to an “Indian” audience with an “Indian” product. In the 1980s, dowry was freely discussed and denounced in equal proportion in the cultural context of that time. Pan Parag explored how it could gently oppose the giving and receiving of dowry, while using Pan Parag as an ice-breaker and social lubricant between two families. (Stills from the ad)

A look back at advertising that echoes social concerns: from “Ghabraye nahi, Hume khuch nahi chahiye” to “Badal Life ki Raftaar”.

Crayons Advertising aims for strategic global expansion after recent IPO filing

Crayons Advertising, which has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for its initial public offering (IPO), is also in talks with a few mid-sized agencies in the UK and Middle East markets. (Image via http://thecrayonsnetwork.com)

Crayons is also focusing on getting overseas talent to be a part of its Indian operations, by engaging with multiple recruitment firms in European markets.

Throwback: Raymond’s journey to ‘The Complete Man’

Each television commercial was an event or scene from ordinary life, largely without any dialogue or voiceover, except for the gentle melodious notes of the theme music. Some of the commercials were poignant, some warm and some just fun. Each advertisement showed various facets of a complete man. He did not flaunt, nor show off, he just was. (Stills from ads)

Raymond’s advertising is a great example of using self-concept in building a brand. The advertisements showed the quiet confidence of a man who wore Raymond’s. He embodied the very aspects of being a good human.

Pepsi’s new ad featuring Samantha Ruth Prabhu breaks gender stereotypes

This spot also breaks gender stereotypes challenging how women are perceived in a societal set-up. Pepsi ad follows the evolved female portrayal in advertising which brands such as Tanishq, Ariel 'Share the load' and Fastrack have been highlighting. (Stills from the ad)

Pepsi’s new campaign aims to inspire every woman to own their life with unwavering self-confidence, authenticity, and mettle.

18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.

Alphabet and Meta lure back advertisers, Snap Inc. likely to struggle

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

As per MAGNA, the social media market is expected to grow by six percent to $66 billion. Last year, the market grew by two percent due to Apple’s privacy updates making it difficult for advertisers to gather data about users for targeted ads.

Bournvita row: NCPCR asks Bournvita to remove ‘misleading ads’

Bournvita claims that the video put out by the influencer has created panic and anxiety and questions the trust that consumers have bestowed on brands like Bournvita. (Stills from ads)

The development comes days after a recent video made by an influencer claimed that the health drink contains high percentage of sugar and contents that may cause harmful impact to the health of children.

FCB Group India picks up a majority stake in Kinnect

This acquisition marks a pivotal moment for FCB Group India, elevating its digital prowess to unprecedented heights. With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach - India's data-driven influencer and third-party partnership platform. (FRom left to right: Chandni Shah, Rohit Ohri and Rohan Mehta)

With FCBKinnect at the helm, the group is primed to lead the advertising industry with its unmatched digital-first creative capabilities, scalable content production, and innovative influencer marketing through Kinnect Outreach – India’s data-driven influencer and third-party partnership platform.