Tag: Advertising

Wunderman Thompson elevates Vijay Jacob as managing partner – East and South

Jacob has a proven track record of handling key businesses and has worked extensively in the South. This includes leadership roles in agencies in Bangalore and Chennai, and partnering with leading clients such as Britannia, ITC Foods, 3M, UB, TVS Motors.

Vijay Jacob has more than two decades of experience and has worked with ad agencies like Mudra Communications, Grey Group and Bates 141.

India leads the list for top 5 emerging markets for Bacardi: Zeenah Vilcassim

The ‘ItsAMood campaign’ campaign showcases local culture in various Indian cities through TV commercials, digital platforms, influencer collaborations and experiential events. By leveraging ATL (above the line) media, including TV, cinema and out-of-home advertising, Bacardi aims to reach a wide audience and celebrate the unique moments that resonate with consumers. (Stills from the ad)

On the back of a milestone of growing their business sixfold in the next seven years, Bacardi unveils its first tailored campaign for India.

Publicis strikes at AI haters with outdoor ads in Cannes Lions

Publicis gave the critics and naysayers a massive comeback in the form of an outdoor advertising campaign – created by AI. The campaign recreates the exact expressions including shock, confusion, laughter that were plastered on the face of many who probably had little idea that 2023 would be all about AI. (Image by @PublicisGroupe via Twitter)

Publicis, the French advertising giant, is running a witty outdoor ad campaign to remind everyone who was sceptical about the company’s AI platform Marcel, at the ongoing Cannes Lions International Festival of Creativity.

Cannes Lions 2023: Leo Burnett, Dentsu Creative, Talented, FCB Group among shortlists on day one

At Cannes Lions 2023, Leo Burnett India's #BringBack2011 campaign for Oreo and ‘175 Replayed’ for Airtel picked multiple shortlists. Dentsu Creative India's campaigns for Mortein and Vedantu got shortlisted too. Talented's work for Swiggy and Cleartrip also got various shortlists.

Indian agencies and brands sent a total of 809 entries to Cannes Lions this year.

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

Google has been operating an illegal advertising monopoly, says the EU

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

European regulators threaten to break up Google’s ad monopoly; Google charged with violating antitrust law in how it operates its suite of digital advertising technologies.