Two ad spots were released by the software giant to celebrate PDF’s 30th anniversary.
Tag: Advertising
Why is Viswanathan Anand sweating buckets in Subway’s new commercial?
Chess maestro Viswanathan Anand promotes Subway’s new ready-made range of sandwiches, Hotsellers.
WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more
Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.
Pizza Hut collaborates with Pepsi for its ASMR ad
Indian food brands have been using ASMR in the communication strategies to create immersive experiences. Watch Pizza Hut’s spot here.
Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink
Apparently, LinkedIn is the only platform where the Sting energy video is still available in India. It has been taken down from YouTube, Twitter, and Instagram.
Scarecrow M&C Saatchi hires Samera Khan as chief transformation officer
Samera Khan has worked with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney.
#TBH: Ad world attrition hits the roof
The advertising industry remains notorious for its long and stressful working hours which may be driving away young talent more inclined towards work-life balance. What’s pulling people outside agency jobs is the rise of digital marketing and the tech industries– sectors that have opened up a new world of possibilities for young professionals.
ICC Men’s World Cup Ad Rates Revealed
Ad rates for ICC Men’s Cricket World Cup go up to Rs30 lakh/10 seconds.
Mast & Meh: Uncle Chips, Angel One, Bank of Baroda, Kerala Tourism
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
The A Team: How Forest Essentials and Kama Ayurveda drew customers to Ayurvedic cosmetics
Forest Essentials and Kama Ayurveda debuted in the beauty market when the term ‘Ayurveda’ was nearly unheard of and was considered old fashioned. In fact, the luxury Ayurvedic beauty brands may actually have been ahead of their time in anticipating changing consumer preferences.