Advertising – Page 152

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

"Ideas and creativity don’t have to be data-led. They don’t have to be brand-led. They have to be human-led," says Devika Bulchandani at Storyboard18’s Global Pioneers Summit.

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.

We are trying to make the brand and the product more accessible: Subway

Prior to Culinary Brands, Hola served as senior vice president - global brand at OYO.

Mayur Hola, chief marketing officer, Culinary Brands says the brand will be amplifying their marketing initiatives in India in the months to come and their new campaign is just the beginning of that journey.

Explained: What is fastvertising?

Fastvertising is a type of advertising that is swiftly developed and disseminated in response to present day occurrences or popular trends. (Representative Image: Kelly Sikkema via Unsplash)

Fastvertising is a type of advertising that thrives on the principles of speed, creativity and personal branding.

Hasan Minhaj pays a hilarious tribute to Adobe’s PDF

In the second spot, Hasan Minhaj is seen talking to people about the importance of Acrobat and liberating them from the hassle of using paper and switching to the software. (Still from the ad)

Two ad spots were released by the software giant to celebrate PDF’s 30th anniversary.

Why is Viswanathan Anand sweating buckets in Subway’s new commercial?

The ad sees the ever-present dilemma of awkward social interactions and not being able to decide what and how to order at Subway. Vishy Anand is seen sweating copiously, unable to speak a word while thinking of what to order. He gives up and runs for the door, only to hit the glass door and fall.

Chess maestro Viswanathan Anand promotes Subway’s new ready-made range of sandwiches, Hotsellers.

WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more

Reilly spoke very highly of India and how it has made progress in leaps and bounds in creativity and technology and marrying the two effortlessly.

Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.

Pizza Hut collaborates with Pepsi for its ASMR ad

The short video was filled with ASMR sounds to awaken cravings.

Indian food brands have been using ASMR in the communication strategies to create immersive experiences. Watch Pizza Hut’s spot here.

Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink

Himatsingka highlights that while a Red Bull 250 ml can has almost 7 teaspoons of sugar, a Sting 250 ml bottle has 4 teaspoons of sugar content. He goes on to add that while Sting has less sugar content, it does use multiple artificial sweeteners (Sucralose, Acesulfame Potassium).

Apparently, LinkedIn is the only platform where the Sting energy video is still available in India. It has been taken down from YouTube, Twitter, and Instagram.

Scarecrow M&C Saatchi hires Samera Khan as chief transformation officer

Samera Khan has also been an adjunct professor at Xavier's College and Miami Ad School in Mumbai. Currently, she imparts her knowledge in interactive conceptualisation, digital marketing, UX/UI, consumer behaviour, and creative strategy at MICA, Ahmedabad.

Samera Khan has worked with agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney.

#TBH: Ad world attrition hits the roof

A couple of decades ago, an ad agency that managed to keep its employee turnover rate at 7-8 percent a year was laudable as the industry norm was 12-15 percent. (Representative Image: Jac Alexandru via Unsplash)

The advertising industry remains notorious for its long and stressful working hours which may be driving away young talent more inclined towards work-life balance. What’s pulling people outside agency jobs is the rise of digital marketing and the tech industries– sectors that have opened up a new world of possibilities for young professionals.