Advertising – Page 153

ICC Men’s World Cup Ad Rates Revealed

JioCinema will offer fans live coverage in 11 languages catering to the diverse linguistic preferences of viewers across the country. (Representative Image via Unsplash)

Ad rates for ICC Men’s Cricket World Cup go up to Rs30 lakh/10 seconds.

Mast & Meh: Uncle Chips, Angel One, Bank of Baroda, Kerala Tourism

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

The A Team: How Forest Essentials and Kama Ayurveda drew customers to Ayurvedic cosmetics

Forest Essentials Samrath Bedi and Kama Ayurveda's Vivek Sahni hope that they are able to spread the message of Ayurveda out there to the world, explain its rich benefits and represent the country and Ayurveda on a global level. (Stills from the ads)

Forest Essentials and Kama Ayurveda debuted in the beauty market when the term ‘Ayurveda’ was nearly unheard of and was considered old fashioned. In fact, the luxury Ayurvedic beauty brands may actually have been ahead of their time in anticipating changing consumer preferences.

Unstereotype Alliance’s #YouDontSeeMe campaign to address gender stereotypes in Indian advertising

As per Manisha Kapoor, chief executive and secretary general of the Advertising Standards Council of India (ASCI), "The #YouDontSeeMe campaign is aimed to encourage progressive gender depiction and breaking free from limiting traditional roles.”

#YouDontSeeMe campaign aims to shed light on gender portrayals in the media while emphasising the disparity between on-screen and real-life experiences.

Amazon India launched third edition of its #AmazonGotMyBack campaign

Stills from the ad campaign.

The campaign focuses on situations where customers needed something urgently or at a remote location and Amazon got their back with its on-time delivery and widespread reach.

Why do brands love Ranveer Singh?

Singh joins boAt’s list of brand ambassadors which includes celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues.

On the occasion of actor Ranveer Singh’s 38th birthday, Storyboard18 focuses on some of the most iconic collaborations between the star and brands.

How betting app Lotus365 continues to advertise on social media despite government ban

While the celebrities and influencers endorsing the app are not directly violating any codified law, they are in violation of the directions of the Central Government since the app is banned and any promotions of it are illegal.

A banned betting app Lotus365, is still operating in India and using surrogate advertising to promote itself. Celebrities endorsing the app could face penalties.

Union cabinet clears personal data protection bill

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

PMJ Jewels launches Sitara Collection, superstar Mahesh Babu’s daughter Sitara becomes face of PMJ on Times Square Billboard

Mahesh Babu’s 11-year-old daughter Sitara on the famous Times Square Billboard (Image by @SSMBSpace via Twitter)

In the past, brands like Laxmi, Pepper Content, Chingari, Mohun Bagan Football Club, ICICI Prudential and Classplus have advertised on one of the most coveted spots in global advertising.

AI engenders fear as well as wonder, says Martin Sorrell of S4 Capital

Storyboard18’s editor Delshad Irani talks to Sorrell about AI and its impact.

According to Martin Sorrell, AI’s impact can be witnessed in visualization and copywriting. Also, because of AI, media planning and buying has turned upside down, and there is hyper personalization at scale.