Advertising – Page 153

ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

P&G Hygiene and Health slashes ad spends by 45% for June quarter

PGHH spent Rs 53.54 crore on advertising and sales promotion in the June quarter of the year 2024, a sharp decline from Rs 96.92 crore spent in the corresponding quarter of the previous fiscal. The ad spent in the previous quarter ending March 31, 2023, was at 106.53 crore. (Image source: Moneycontrol)

The company cut down its ad spends by 9.5 percent in the full year over the previous year.

We love creativity but will keep annoying you if you cross the line: Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, Secretary, Department of Consumer Affairs highlighted inflation management, especially in terms of commodities, and protecting the interests of consumers.

ASCI unveils ASCI Academy for more responsible and progressive campaigns

(From L to R: Manisha Kapoor, CEO and Secretary General, ASCI and NS Rajan, Chairman, ASCI)

ASCI Academy will train current and future industry managers, undertake research on emerging areas of consumer concerns, and, educate consumers through structured educational programmes and marquee events.

Havells introduces #RishtonKiGrooming campaign

The video showcases their banter and concludes with the sister's happiness evident as she appreciates the surprise, he has presented to her.

The new ad captures the playful relationship between a brother and sister in which the sister curiously asks her brother about the gift.

I&B Ministry issues advertisement advisories on online betting

Vaishnaw emphasized that the central government takes prompt action whenever violations come to its notice, ensuring all measures align with the Constitutional framework

The advisory said that an increase in betting related promotions were witnessed during big sporting events, especially cricket.

Explained: Eastman Kodak Company-JWT-O&M association; birth of the ‘Kodak Moment’

One of the key marketing tactics adopted by JWT was building a loyal customer base that would buy into the brand’s core values and its products repeatedly. Hence, the colour ‘yellow’ was used as a key element of the brand which appeared in most of the advertisements. (Stills from the ad)

In 1997, Ogilvy & Mather bagged not just the consumer imaging business but also the media duties of Eastman Kodak Company, which were worth $40 million and $260 million, respectively. Storyboard18 takes you through how O&M rose to Kodak’s expectations and a lot more.

Tag: Advertising