Tag: Advertising

Google introduces ‘Limited Ads Serving’ policy to curb misleading ads

In 2024, India's searches painted dynamic picture of a country embracing an ever-widening range of topics—from on-screen stories and sporting rivalries to global events and everyday know-how. With billions of queries each day—and 15% of them entirely new—India's curiosity spanned entertainment, relationships, culture, sports, and practical advice.

The search giant will now have a ‘get-to-know-you’ period for advertisers it doesn’t know well. Google will also provide a helping hand to advertisers by advising them on how to come up with clear ads.

Regulatory delays prolong legal ambiguity as betting firms continue to openly advertise

Between April and August 2024, ASCI flagged over 700 advertisements from illegal betting and gambling companies and forwarded them to the Ministry of Information and Broadcasting (MIB)

Media platforms, celebrities, and sponsors involved in promoting or advertising illegal betting sites continue to face the risks associated with promoting unlawful activities.

Understanding a market is not possible by sitting in air-conditioned rooms in Bombay: Ogilvy’s Piyush Pandey

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Legendary ad man Piyush Pandey, who is the executive chairman of Ogilvy India talks about the India-Bharat opportunity, advertising strategy for Bharat and the challenges of penetrating Bharat for companies. He said, “Reaching out is a matter of availability and affordability. In terms of advertising and communication, it would be stupid to do two kinds of communication (one for Bharat and one for India, as marketers differentiate). For years I have been involved with Fevicol, we never did two kinds of advertising.”

#BlastFromThePast: Rephrase.AI’s Jay Morzaria’s all-time favourite ads are…

The 80s were the time when the Cola wars had begun. And since then, Pepsi has remained a huge spender in terms of getting some of the most popular faces as brand ambassadors. In this one, they got the 80s poster boy, Michael J. Fox, trying desperately to score points with a beautiful neighbour who has just moved in. (Stills from the ads)

For Jay Morzaria, creative head, Rephrase.AI, the ‘Got Milk’ spot, Fevicol’s ‘Dum Laga Ke Haisha’ ad, and Pepsi’s commercial featuring Michael J. Fox, tickle his creative nerves even after so many years.

Find out which Indian political party got the rights for Billy Joel’s Grammy-nominated song

Almost 10 years ago, Mulayam Singh’s Samajwadi Party had bought the rights to Billy Joel's popular song. To attract young voters, the party chose the American singer’s 1989 hit and adapted it into Hindi ahead of the 2014 general elections. (Image sourced from Moneycontrol)

The Samajwadi Party had bought rights to Billy Joel’s popular song “We didn’t start the fire” and reworked the lyrics in Hindi to promote Mulayam Singh Yadav before the 2014 general elections.

Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?

The films, directed by Fusion Films, which spans South Korea, Spain, and France, show foreign locals speaking Hindi while narrating the features of the Scapia Federal Credit Card. The foreign actors learned to speak Hindi to give an authentic experience to the viewers.

The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.