Tag: Advertising

SUGAR Cosmetics makes OMD India its media agency

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

Sustainability requires collaboration, not competition: Conny Braams of Unilever

Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.

Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.

Maggi’s maiden TV ad: Things you didn’t know

As per Pradeep Pant, the former advertising manager of Nestle India, Maggi was going to be launched at a price of Rs 5. The managing director of the business, Barry Ryan, who was Irish, was of the opinion that if one wanted to make a big success of the product, pricing had to be done right. (Stills from the 1983 ad)

As brand Maggi runs into trouble for being exorbitantly priced at an airport, Storyboard18 looks into the iconic 1983 campaign that made Maggi a household name.

Wunderman Thompson India bags Cult.Sport’s creative biz

The unicorn backed by Tata Digital and Zomato as investors, currently has a cash burn of around Rs 15 crore. (Representative Image: John Arano via Unsplash)

Wunderman Thompson India will be providing strategic and creative services for the brand which will cut across geographies, demographics, and mind-sets, and deliver differentiated content to create a niche for the brand among sports and the fitness fraternity.

Havas Media Network India picks Capri Global Capital’s integrated media mandate

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The account will be led by Manish Sharma, managing partner – West, Havas Media India to offer cutting-edge strategies and services from the agency’s Mumbai office.

Vivo India onboards Wunderman Thompson India as its agency on record

Wunderman Thompson India will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership. (Representational image by Pradamas Gifarry via Unsplash)

Wunderman Thompson India will manage the integrated creative duties for Vivo’s product portfolio.

Blue bird in trouble: Twitter has lost 50 percent of its ad revenue

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

Twitter is financially weak as several advertisers are yet to return to the platform after ditching it post-Elon Musk’s takeover.

Cadbury dancing girl to My SRK ad: What’s so khaas about Mondelez’s 75 years in India?

Mondelez India completes 75 years of an eventful journey in India on July 18. It all started with the company launching Cadbury’s Dairy Milk in India in 1948, which has since become a leader in the chocolate category in the country. Storyboard18 caught up with brand custodians Piyush Pandey, Chairman-Global Creative and Executive Chairman-India, Ogilvy; Nitin Saini, Vice-President Marketing, Mondelez India; Shekhar Banerjee, Chief Client Officer and Office Head – West, Wavemaker India; Anil Viswanathan, MD of Vietnam and Southeast Asia, and Sukesh Nayak - Chief Creative Officer - Ogilvy India, to relive the journey of three-quarters of a century by the Indian arm of the global confectionary major. (Stills from the ads)

A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy’s Piyush Pandey and the company’s key executives.

Meta India’s Snehi Jha is now head of Mindshare Fulcrum – South Asia

Most recently, Snehi Jha was a part of the Meta India leadership team. During her tenure, which began in 2013, Snehi played a pivotal role in developing and executing the sales strategy for the Indian market. She led efforts in ad product monetization growth, product development, and client solutions.

In her new role, Snehi Jha will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.