Tag: Advertising

Cannes Lions 2023: A showcase of wins from Leo Burnett, Talented, Mindshare, Dentsu Creative, EssenceMediacom

Leo Burnett India's 'Smart Farm’ campaign for Lay's got a Silver in Creative Data Lions. The agency's #BringBack2011 campaign for Oreo India won a Silver Lion in both PR & Social & Influencer categories. Indie creative shop Talented picked a Silver Media Lion for Cleartrip’s ‘#ortraveloncleartrip’ campaign

Campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo were awarded at the ongoing Cannes Lions International Festival of Creativity.

Storyboard18 at Cannes Lions: Vidhya Srinivasan of Google on how technology is upending advertising

While AI does raise the baseline for creative output, Srinivasan firmly believes that creativity remains a human endeavor. particularly in terms of differentiating brands. (Image by @AroscopOfficial via Twitter)

Vidhya Srinivasan, vice president and general manager of advertising, Google discusses how AI is a big productivity tool and how marketers can leverage it.

Storyboard18 at Cannes Lions: Kristen Cavallo reveals key trends in AI, influencer marketing, and Indian market

Cavallo acknowledges the potential impact of AI on consumer behavior and trends but also highlights concerns regarding intellectual property and consumer data privacy.( Image by @JanProszynski via Twitter)

Kristen Cavallo reveals that India is the largest market for MullenLoweGroup in terms of clients and employees. She believes that India is leading the way in influencer marketing, digital payments, and banking due to its scale.

Remembering iconic adman Sylvester daCunha: Tributes from R S Sodhi and Manish Jhaveri

Sylvester daCunha, who started daCunha Communications in 1969, it is today one of the oldest and longest running Indie agencies which keeps daCunha’s tradition alive by continuing with Amul’s topical campaigns. (Image source: Twitter - Amul)

Storyboard18 interviewed the former managing director of GCMMF (Amul) and the creative consultant at daCunha Communications, who shared personal anecdotes and highlighted Sylvester daCunha’s invaluable contributions to the field of advertising.

Storyboard18 at Cannes Lions: Khurrum Malik of Integral Ad Science shares views on CTV, AI, and ad fraud

Malik also observes while marketers are always under pressure to generate return on investments (RoI), today even creative agencies are under pressure to generate creative RoI.

Khurrum Malik talks at length about brand safety, practical uses of artificial intelligence and machine learning, and Connected TV’s boom.

Cannes Lions 2023: FCB India wins Gold Lion in Industry Craft

FCB Kinnect picked a Silver for SOS Children’s Villages’ ‘Chatpat’ campaign. FCB Interface was awarded a Silver for Navneet’s ‘TR for Teacher’ campaign. Leo Burnett India won a Silver in Entertainment for Sport Lions for Airtel’s ‘175 Replayed’ campaign.

FCB Kinnect and FCB Interface picked two Silvers Entertainment Lions. Leo Burnett India got a Silver in Entertainment for Sport Lions.

Why Indian agencies scored a duck in Print, Radio & Audio, Outdoor Lions?

Netizens believe that such a message was completely unwarranted. Health and safety are important subjects and this message itself could cause panic. (Representative Image: Daria Nepriakhina via Unsplash)

In the 70th edition of the Cannes Lions International Festival of Creativity, Indian agencies didn’t pick any Lions in traditional categories like Print, Radio & Audio, and Outdoor. Is this the sign of changing times or poor quality of work? Storyboard18 finds out.