Advertising – Page 146

WPP enters into a global strategic partnership with Spotify

Currently, the most used technologies to unlock creativity among leaders are collaboration platforms (65%), visual communication (64%), and data visualization tools (56%). (Representative Image: Ashkan Forouzani via Unsplash)

As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.

Dentsu Creative appoints Manzoor Alam as ECD

As per the mandate, Alam will spearhead teams working on brands like Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, to name a few from the agency’s Gurgaon office.

Male grooming is not the realm of the urban elite only, says Ashwin Moorthy of Godrej Consumer Products

Santosh aka Indian Farmer (left); Kamlesh Ghumare aka Jugadu Kamlesh (top right) and Vitthal Patil aka Great Maharashtra (bottom right)

Godrej Consumer Products’ #KisanFashion campaign aims to challenge stereotypes and showcase the evolving landscape of men’s grooming in rural areas.

P&G Health’s Vijay Kumar Pampana on nerve care ad, using AI, and leveraging influencers

P&G Health’s marketing director Vijay Kumar Pampana says that consumers tend to dismiss or ignore the signs of nerve damage such as tingling and numbness until it becomes unbearable.

In an exclusive conversation with Storyboard18, P&G Health’s marketing director, Vijay Kumar Pampana, talks about the new Neurobion ad focusing on nerve care and why brands cannot dismiss influencers.

ASCI and Khaitan & Co release whitepaper on generative AI

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.

Vivo launches new ad film titled ‘Live the Joy’

Stills from the ad film.

The film builds on the idea behind Vivo’s brand purpose – ‘Live the Joy’.

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder

Much like its name, The New Thing will help brands create new cultural conversations and moments on social media. (L to R: PG Aditiya, Gautam Reghunath, and Viren Noronha)

In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media.

Swiggy launches new ad campaign called ‘Swiggy Weekends’

Top restaurants such as Wow Momo, Faasos, Eatfit, Biryani by Kilo, Nirula’s and Burger Singh across the county are participating in this campaign.

The ad campaign is live in 9 languages across the country.

Pranav Kapur joins L&K Saatchi & Saatchi as VP of Account Management

Pranav Kapur will report to Atin Wahal, executive director at L&K Saatchi & Saatchi, and play a key role in spearheading the development of brand and business solutions.

He joins the agency from BBDO Worldwide where he was serving as associate vice president.

Food and beverages’ leads ad volumes on TV in H1 2023: TAM

Toilet soaps took the lead among the categories during H1, 2023. The top 10 categories collectively contributed to 31 percent of ad volumes in the period. (Representative Image: Nature Zen via Unsplash)

While January-June 2023 and the same period last year only saw a minor 3 percent rise in ad volumes over the first half of 2021, individual categories showed strong growth.