Elon Musk tweeted or Xed: Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.
Tag: Advertising
‘Media charter is a prescriptive piece to promote transparency’: Sunil Kataria, chairman, ISA
What about the Indian Society of Advertisers (ISA) media charter has rankled the ad agency ecosystem?
Weekly Shorts: How brands can accelerate engagement through paid promotions
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
DDB Tribal appoints Purva Ummat as Group Creative Director
In Purva Ummat’s decade long career, she has also worked on brands such as Aditya Birla Group, Paytm First Games, Marico. Her journey as a creative leader began early with agencies such as Dentsu Creative, McCann Worldgroup and Ogilvy.
CCI rules in favor of Subway, royalty and advertising charges not profiteering
The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.
WPP enters into a global strategic partnership with Spotify
As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.
Dentsu Creative appoints Manzoor Alam as ECD
As per the mandate, Alam will spearhead teams working on brands like Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, to name a few from the agency’s Gurgaon office.
Male grooming is not the realm of the urban elite only, says Ashwin Moorthy of Godrej Consumer Products
Godrej Consumer Products’ #KisanFashion campaign aims to challenge stereotypes and showcase the evolving landscape of men’s grooming in rural areas.
P&G Health’s Vijay Kumar Pampana on nerve care ad, using AI, and leveraging influencers
In an exclusive conversation with Storyboard18, P&G Health’s marketing director, Vijay Kumar Pampana, talks about the new Neurobion ad focusing on nerve care and why brands cannot dismiss influencers.
ASCI and Khaitan & Co release whitepaper on generative AI
The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.