Advertising – Page 146

Elon Musk’s X can’t pay Blue subscribers their ad revenue-share on time

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

Elon Musk tweeted or Xed: Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.

‘Media charter is a prescriptive piece to promote transparency’: Sunil Kataria, chairman, ISA

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

What about the Indian Society of Advertisers (ISA) media charter has rankled the ad agency ecosystem?

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

DDB Tribal appoints Purva Ummat as Group Creative Director

Purva Ummat will report to Iraj Fraz, who heads creative for DDB Tribal.

In Purva Ummat’s decade long career, she has also worked on brands such as Aditya Birla Group, Paytm First Games, Marico. Her journey as a creative leader began early with agencies such as Dentsu Creative, McCann Worldgroup and Ogilvy.

CCI rules in favor of Subway, royalty and advertising charges not profiteering

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.

WPP enters into a global strategic partnership with Spotify

Currently, the most used technologies to unlock creativity among leaders are collaboration platforms (65%), visual communication (64%), and data visualization tools (56%). (Representative Image: Ashkan Forouzani via Unsplash)

As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.

Dentsu Creative appoints Manzoor Alam as ECD

As per the mandate, Alam will spearhead teams working on brands like Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, to name a few from the agency’s Gurgaon office.

Male grooming is not the realm of the urban elite only, says Ashwin Moorthy of Godrej Consumer Products

Santosh aka Indian Farmer (left); Kamlesh Ghumare aka Jugadu Kamlesh (top right) and Vitthal Patil aka Great Maharashtra (bottom right)

Godrej Consumer Products’ #KisanFashion campaign aims to challenge stereotypes and showcase the evolving landscape of men’s grooming in rural areas.

P&G Health’s Vijay Kumar Pampana on nerve care ad, using AI, and leveraging influencers

P&G Health’s marketing director Vijay Kumar Pampana says that consumers tend to dismiss or ignore the signs of nerve damage such as tingling and numbness until it becomes unbearable.

In an exclusive conversation with Storyboard18, P&G Health’s marketing director, Vijay Kumar Pampana, talks about the new Neurobion ad focusing on nerve care and why brands cannot dismiss influencers.

ASCI and Khaitan & Co release whitepaper on generative AI

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.