Advertising – Page 145

Social Panga onboards Rohit Singh as creative director

Previously, Rohit Singh has worked with Publicis and Ogilvy wherein he looked into some key accounts which included Vodafone, Canon, Taco Bell, Philips and Dabur.

At the agency, Rohit Singh will be overlooking creative mandates involving ATL/BTL, digital, production with an integrated approach.

ASCI broadens the definition of celebrities in its code, to include social media influencers with high following

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

The ASCI code has a specific guideline for celebrities which requires advertisements featuring celebrities to not violate the ASCI Code, and for celebrities to be familiar with the code in letter and spirit.

Lodestar UM bags Protean’s integrated media mandate

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.

Havas Worldwide India announces key appointments in strategy team

From left - Jasravee Kaur Chandra and Mohini Varma

Mohini Varma has joined as executive vice president & planning head – North, and Jasravee Kaur Chandra has been appointed as senior vice president of Havas Worldwide India. Both will report to Anirban Mozumdar, chief strategy officer, Havas Worldwide India, and will be based out of Gurgaon and Mumbai, respectively.

Advertising agencies allegedly offering unauthorized discounts on INS member publications’ ad inventory

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

INS wrote to all accredited agencies advising them to refrain from doing the same which could otherwise attract consequences like disaccreditation.

Yashraj Mukhate: The best jingle is when audience don’t realise that it is an ad

The video has taken many by surprise, impressing them with its innovative approach.

Yashraj Mukhate is probably best known for the ‘Rasode Mein Kaun Tha’ meme fest. What is not very well-known is that Mukhate started his career composing jingles for brands and corporations. In a conversation with Storyboard18, Mukhate spoke about the filters in brand endorsements, the use of musicians by brands, and a lot more.

Vi partners with Mumbai’s Dabbawalas to test Vi GIGAnet

While they tested the network in areas with good experience, based on their feedback, a team of Vi network engineers continued to reinforce the network in locations from where they reported weaker experience. (Stills from the ad)

Partnering with Dabbawalas, Vi got them to torture test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc.

How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

Each pack serves as a radiant canvas, bringing alive the artistry of Indian craftsmen and their timeless creations. From the Benarasi Silk in Uttar Pradesh to the Kanjeevaram from Tamil Nadu, from the Muga Silk of Assam to the Paithani of Maharashtra, to PhulkarI of Punjab, each handloom spins a yarn of cultural pride.

Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.

Dentsu Creative India hires Aneesh Jaisinghani as senior group executive creative director

Prior to this, Aneesh Jaisinghani was the senior executive creative director at Cheil India, where he successfully led Samsung's mobile business.

Aneesh Jaisinghani will be reporting to Joy Mohanty, chief creative officer – North, Dentsu Creative India.

Generative AI is good, not excellent yet: Jack Swayne, Global CEO, mSix&Partners

As per Jack Swayne, global chief executive officer, mSix&Partners, "We have to ensure that we are at the forefront of all things media, whether that’s in performance or within digital or increasingly within artificial intelligence and all that goes with that, but also within content."

Jack Swayne, Global CEO of mSix&Partners, a GroupM agency, on the skills media agencies need to hone in today’s times.