The spectacular success of the Garden Sarees brand and subsequently, Garden Vareli, was driven by Rediffusion and later by Ambience Advertising. Their innovative campaigns and models gave the brand huge popularity. Today, the brand is back with Rediffusion. Will it create more magic?
Tag: Advertising
Madison BMB to become a part of Madison Loop
Raj Nair, Madison BMB’s chief executive officer, has decided to move on to pursue other opportunities outside Madison World.
Social Panga onboards Rohit Singh as creative director
At the agency, Rohit Singh will be overlooking creative mandates involving ATL/BTL, digital, production with an integrated approach.
ASCI broadens the definition of celebrities in its code, to include social media influencers with high following
The ASCI code has a specific guideline for celebrities which requires advertisements featuring celebrities to not violate the ASCI Code, and for celebrities to be familiar with the code in letter and spirit.
Lodestar UM bags Protean’s integrated media mandate
Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.
Havas Worldwide India announces key appointments in strategy team
Mohini Varma has joined as executive vice president & planning head – North, and Jasravee Kaur Chandra has been appointed as senior vice president of Havas Worldwide India. Both will report to Anirban Mozumdar, chief strategy officer, Havas Worldwide India, and will be based out of Gurgaon and Mumbai, respectively.
Advertising agencies allegedly offering unauthorized discounts on INS member publications’ ad inventory
INS wrote to all accredited agencies advising them to refrain from doing the same which could otherwise attract consequences like disaccreditation.
Yashraj Mukhate: The best jingle is when audience don’t realise that it is an ad
Yashraj Mukhate is probably best known for the ‘Rasode Mein Kaun Tha’ meme fest. What is not very well-known is that Mukhate started his career composing jingles for brands and corporations. In a conversation with Storyboard18, Mukhate spoke about the filters in brand endorsements, the use of musicians by brands, and a lot more.
Vi partners with Mumbai’s Dabbawalas to test Vi GIGAnet
Partnering with Dabbawalas, Vi got them to torture test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc.
How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das
Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.