Explained: Tom Cruise’s brand playbook

With well-known brands finding themselves a part of Tom Cruise’s films and promotions, his estimated earnings touched $100 million in 2022. (Image source: Frankie Fouganthin via Wikimedia Commons 4.0)

The action-movie star has endorsed various brands, including an association with Ray-Ban since 1983.

ITC’s Sunfeast announces Shah Rukh Khan as new brand ambassador for Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels, forming an integral part of the comprehensive pan-India media plan.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Devendra Fadnavis: Politics is all about building a brand

Various professional consulting firms specializing in media monitoring will be engaged to implement and operate the system.

At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.

Garden Vareli: A brand that captivated the nation

Post the release of the advertisements, each of the models entered beauty pageants and achieved recognition and success. From the time the account came to Ambience Advertising, until almost the year 2000, every year, a campaign was released. (Stills from ads)

The spectacular success of the Garden Sarees brand and subsequently, Garden Vareli, was driven by Rediffusion and later by Ambience Advertising. Their innovative campaigns and models gave the brand huge popularity. Today, the brand is back with Rediffusion. Will it create more magic?

Madison BMB to become a part of Madison Loop

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

Raj Nair, Madison BMB’s chief executive officer, has decided to move on to pursue other opportunities outside Madison World.