Advertising – Page 137

Wavemaker India’s Premjeet Sodhi, Mansi Datta and Shekhar Banerjee get new roles

In their new roles, Mansi Datta and Shekhar Banerjee will report into Ajay Gupte. (L to R: Shekhar Banerjee, Mansi Datta, and Premjeet Sodhi)

Premjeet Sodhi becomes global head of measurement and analytics. Mansi Datta is the agency’s new chief strategy officer. Shekhar Banerjee, chief client officer and office Head – West, will be taking on the additional responsibility of managing North and East for Wavemaker India.

Global Desi Girl and icon Priyanka Chopra turns 41

In 2021, Chopra launched haircare brand Anomaly in the beauty section in the US, and it became the second wealthiest beauty brand of 2023. (Image sourced from Forbes)

Take a look at a few key brand endorsements by the global icon.

SUGAR Cosmetics makes OMD India its media agency

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

Sustainability requires collaboration, not competition: Conny Braams of Unilever

Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.

Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.

Maggi’s maiden TV ad: Things you didn’t know

As per Pradeep Pant, the former advertising manager of Nestle India, Maggi was going to be launched at a price of Rs 5. The managing director of the business, Barry Ryan, who was Irish, was of the opinion that if one wanted to make a big success of the product, pricing had to be done right. (Stills from the 1983 ad)

As brand Maggi runs into trouble for being exorbitantly priced at an airport, Storyboard18 looks into the iconic 1983 campaign that made Maggi a household name.

SoCheers Films’ latest campaign for BGMI, evokes nostalgia amongst the gaming community

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

The campaign highlights how players from various walks of life, including college students, young parents, and father-son duos, form squads and play together.

Wunderman Thompson India bags Cult.Sport’s creative biz

The unicorn backed by Tata Digital and Zomato as investors, currently has a cash burn of around Rs 15 crore. (Representative Image: John Arano via Unsplash)

Wunderman Thompson India will be providing strategic and creative services for the brand which will cut across geographies, demographics, and mind-sets, and deliver differentiated content to create a niche for the brand among sports and the fitness fraternity.

Tag: Advertising