Advertising – Page 136

Lowe Lintas sets up a new digital creative unit, Lintas DX

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Lowe Lintas DX team will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns.

Dentsu Creative India hires Surjo Dutt as chief creative officer, West and South

Surjo Dutt is the former chief creative officer of FCB India. Prior to that, Dutt led the establishment and growth of Sapient Nitro's advertising business as the national creative director - North. He also made significant contributions as the vice president and executive creative director at JWT.

In his new role, Surjo Dutt will report into Amit Wadhwa, CEO, Dentsu Creative India.

ASCI clamps down on charity ads; says ads “create donor distress”

Narayan said that its important for people to rely less on finfluencers who are giving them ‘get rich quick tomorrow’ kinds of philosophies and inducing them into the market, (Representative Image: Mark Duffel via Unsplash)

The new guidelines reinforce the ASCI code; Chapter 1 requires ads to be honest and truthful and Chapter 2 requires them not to cause grave or widespread harm or offense.

What The Football! Nike’s ad for FIFA Women’s World Cup scores high on entertainment

Stills from the 'What the Football' ad.

The commercial is created and conceptualised by Nike’s long-term agency partner Wieden+Kennedy.

Britannia Milk Bikis launches a region-specific ad campaign in multiple dialects of Tamil

There are multiple 15 second spots, each in a different Tamil Naidu dialect, micro-catering to each region.

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within neighbourhoods and districts in Tamil Nadu.

Aalap Desai bids adieu to Dentsu India

Aalap Desai has been a part of the creative teams at Disney+Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Publicis Ambience too.

Aalap Desai had joined the India unit of the Japanese advertising network in 2018.

India will be the fourth-largest TV ad market globally by 2027: PWC

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Global internet advertising market growth fell from 30.8% in 2021 to 8.1% in 2022 whereas India’s internet advertising market was among the fastest growing in the world and grew 35.3%.

Seeing marriage between performance marketing and AI: Castrol’s Jaya Jamrani

Recently, Castrol launched a campaign ‘Badhte Raho Aaage’. In a conversation with Storyboard18, Jaya Jamrani, vice president – marketing, Castrol, spoke about the new campaign and its genesis. She believes fearless thinking and challenging the status quo are the key to good campaigns.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.

Mondelez turns 75! A look at its growth journey and ad campaigns in India

During its strong seven-and-a-half-decade journey in India, the brand has created a sweet spot in the minds and hearts of consumers across the country with some of the most iconic ads that this country has seen.

Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.