Tag: Advertising

Brand Blitz Quiz: And the winners are…

We had one and only Piyush Pandey, chairman global creative and executive chairman India of Ogilvy, as the chief panellist of our grand finale. Pandey shared unheard stories and fun-facts of India's most loved ad campaigns, creative minds, and brands.

Rabi Sankar Saha and Raktim Nag from Kolkata won the first edition of Brand Blitz Quiz, India’s First Panel Business Quiz Show by Storyboard18.

I Love You Rasna: When the brand tapped a child’s pester power

In the advertisement released in 1984, Ankita Jhaveri is seen conversing with a bunch of toys, holding a tulip glass containing a drink made with Rasna concentrate and trying to get her ‘friends’ to take a sip. (Stills from the ad)

In 1984, the ‘I Love You Rasna’ campaign struck a chord nationwide and appealed to mothers on a larger scale by tapping children’s pester power, which led to the countrywide popularity of a brand that had been limited to the western Indian market.

Samsung rolls out a new campaign for its Galaxy smartphones

The campaign features two Galaxy products from the house of Samsung. Galaxy S23 Ultra and Galaxy Z Flip5 are the centrepiece of this campaign as they address the needs of Gen Z and millennials with a variety of features. (Stills from the ad)

The film is about offers and the storyline is around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount.

Manipal Global Education Services introduces new app – Manipal MedAce; rolls out a campaign

The brand film shall be followed by seven short films highlighting the features of the app, showing how Manipal MedAce is every medical student’s new study buddy for MBBS and PG Entrance Exams prep. (Still from the ad)

A brand film was introduced by 82.5 Communications that traces the everyday lives of medical students across India, accentuated by a jingle, ‘I got you buddy’.

#BlastFromThePast: Punt Creative’s Rohan Naterwalla writes about his all-time favourite ads

As per Punt Creative's Rohan Naterwalla, "As subtle as a bullhorn in a library, the Maharaja was a truly royal global Indian who wasn’t afraid to be naughty. Conceptualized in the 1940s, during an era of literal nation-building and also the image-building of this new nation on the world stage, stood this grand protagonist who was happy to rub shoulders with the best of them."

Rohan Naterwalla, senior creative director and founding member, Punt Creative gets nostalgic while going through his old ad playlist.

Adidas launches new ‘3 Ka Dream’ ad campaign ahead of ICC Cricket World Cup 2023

The film brings alive the hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup.

The campaign’s track is sung by the Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside fans.

Google begins automatic migration from Universal Analytics to Google Analytics 4

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

Since July 1, Google has been replacing Universal Analytics with Google Analytics 4, its upgraded version. And, since that date, the properties of Universal Analytics stopped processing data.

Lenovo releases short film with comedian Abish Mathew to raise awareness about millet economy

Taking the audience on a journey to discover Kanthalloor, regional millet production, and how millets go from field to food, the short film follows Mathew as he seeks out student volunteers and 25 local millet farmers, whom he calls ‘millet masters.’ (Image by @abishmathew via Twitter)

This project shines a spotlight on stories of local farmers who are revolutionizing the millet economy through Lenovo’s smarter technology and support from student volunteers.

Coca-Cola’s Maaza launches premium segment with Mango Lassi in new campaign with Ananya Panday

The upcoming campaign edition, releasing during the month of Valentine's, delves into the essence of love, depicting Ananya experiencing moments of joy while sharing affectionate words with her cherished green companions, her plants. (Image sourced from News18)

Conceptualized by T&P (as a part of OpenX from WPP), the new TVC featuring Panday conveys “Rush Nahi, Sip Karo” to the audience, a message that encapsulates the essence of Maaza Magic’s core product proposition.

GenAI triggers sensory associations; brands can evoke powerful emotions and memories: Arjit Sachdeva

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Arjit Sachdeva, co-founder of VDO.AI says that AI-powered gamification is another transformative aspect of generative AI in advertising. It injects a dynamic layer of engagement and interactivity into brand experiences, turning passive viewers into active participants.