Tag: Advertising

Find out which Indian political party got the rights for Billy Joel’s Grammy-nominated song

Almost 10 years ago, Mulayam Singh’s Samajwadi Party had bought the rights to Billy Joel's popular song. To attract young voters, the party chose the American singer’s 1989 hit and adapted it into Hindi ahead of the 2014 general elections. (Image sourced from Moneycontrol)

The Samajwadi Party had bought rights to Billy Joel’s popular song “We didn’t start the fire” and reworked the lyrics in Hindi to promote Mulayam Singh Yadav before the 2014 general elections.

Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?

The films, directed by Fusion Films, which spans South Korea, Spain, and France, show foreign locals speaking Hindi while narrating the features of the Scapia Federal Credit Card. The foreign actors learned to speak Hindi to give an authentic experience to the viewers.

The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.

Ranveer Singh promotes message privacy in Whatsapp campaign

In a candid conversation, the actor opened up about what's in his phone and how he protects his most private conversations on WhatsApp.

The video almost has Ranveer Singh spilling the beans but instead educates people on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp.

IndIAA Awards: MullenLowe Lintas, Mindshare, Ogilvy, Madison, TBWA, win at IAA India chapters awards

The campaigns awarded are chosen by a CEO Jury from top marketing companies and recognises the collaborative nature of the work. Therefore IndIAA Awards are received by all the co-creators of work on the same stage – marketing heads and creative, media, marketing and PR agencies professionals involved. (Stills from the ads)

The IndIAA Awards by IAA India chapter recognized winning campaigns like Ariel’s #ShareTheLoad, Dove’s #StopTheBeautyTest, Tanishq’s The Superwoman, among others, that stirred discussions nationwide, getting both critical and commercial acclaim.

Dhara ad: When Parzaan Dastur’s love for jalebis transformed the fortunes of Dhara

The ad was released on Doordarshan, and on private channels like Zee and Sony. Following the release of the commercial, Dastur went on to be known as ‘Jalebi boy’. (Stills from the ad)

There was a time when the withdrawal of subsidy from the Dhara brand of cooking oil led to plummeting sales. But the ‘jalebi’ commercial and the childlike innocence of Parzaan Dastur turned the tide for the brand.