As the head of Wavemaker NorthStar, Ranganathan will work with clients to drive business outcomes.
Tag: Advertising
Cricket World Cup: Godrej Interio launches multi-lingual Mega Match Madness campaign to target regional viewers
With ‘Cricket World Cup’ season’s arrival across the country, the Godrej Interio films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers.
NueGo launches marketing campaign targeting young adults
The ads, targeting adults in the age group of 18-35 are: “On-Time Departure,” “Noiseless Travel,” and “Safety for Women.”
From Flipkart to Google, brands are making billboards great again
Companies want their outdoor ads to make a splash on social media.
Sandeep Goyal writes open letter to ASCI on surrogate ads in World Cup 2023
In the letter, Dr. Sandeep Goyal urges the advertising standards’ council to stay vigilant.
Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023
The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.
Meta introduces Gen AI features for advertisers
The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.
Cadbury Dairy Milk launches #SitTogether campaign ahead of ICC Men’s Cricket World Cup
#SitTogether will be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships.
Alex Lubar is DDB Worldwide’s new CEO
Lubar succeeds current global CEO Marty O’Halloran who will continue as chairman.
Publicis makes changes to its work-from-home policy
Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.