Advertising – Page 135

Olay’s new campaign spotlights the need for female STEM role models in India

In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach. (Stills from the ad)

In March 2023, P&G’s Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. Eighty-one percent of the respondents dropped out due to the lack of female role models.

Lenovo launches campaign to ride on cricket mania

The campaign's slogan "You’ll wish everything was a Lenovo" highlights Lenovo's cutting-edge technology. (Stills from the ads)

The campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad.

Porter launches new campaign to commemorate cricket fervour

The films also highlight how Porter delivery partners aid the timely delivery of anything, anytime and anywhere, helping fans support their team. (Stills from the ads)

The campaign comprises three ad films reflecting the beliefs of the cricket fanatics as beacons of hope and a mark of support to the Indian cricket champions to keep them going.

Madison Media onboards Rob Norman as advisor

Rob Norman has extensively worked in the area of digital marketing and has strong points of view on some of the recent buzzwords, like artificial intelligence (AI).

Norman was the former global head of digital at GroupM.

Licious’ latest festive campaign features fun banter between Ghotis and Bangals

For the uninitiated, people originating from East Bengal (now Bangladesh) are referred to as ‘Bangal’ and those hailing from West Bengal are called ‘Ghoti’. (Stills from the ads)

In its latest film, the brand brings together the Ghotis and Bangals to celebrate the spirit of Pujo with Bengal’s best – Hilsa, Prawn, Mutton etc.

Joy Chauhan moves on from Wunderman Thompson

This year in March, Joy Chauhan was given the position of chief client officer, stated a media report.

Joy Chauhan had a run of 10 years at Wunderman Thompson.

Zepto partners with cricketer Jasprit Bumrah to launch new ad campaign

Jasprit Bumrah will be seen in a series of three ad films. (Image sourced via Moneycontrol)

This campaign marks the first time that the Indian audiences will experience high-intensity SFX that rival the big screens of the cinema.

Vi’s new campaign ‘Be Someone’s We’ endorses inclusivity and togetherness

Several studies indicate that people from all walks of life, especially the GenZ and millennials are struggling with challenges such as loneliness and social isolation impacting their overall well-being. (Stills from the ads)

With the world cup and festive season, the 360 degree campaign highlights ‘Power of Connectivity’ focusing on the well-being of digitally connected Indians.

Axis Bank and Publicis Worldwide India launch new ‘Sirf Aapke Liye’ ad campaign

Still from one of the ads.

Conceptualised by Publicis Worldwide India, the campaign is for the launch of the new ‘open by Axis Bank’ mobile banking app and aims to reposition Axis Bank as a digital-first financial institution in the market.

Taj Mahal Tea rolls out ‘Megh Santoor’ campaign; secures a Guinness World Record certification

Indian classical musician, percussionist, and composer, Taufiq Qureshi, has lent his expertise to ensure that the raaga resonates with the true spirit of the Indian monsoon.

The billboard, that has been stationed opposite the Vijayawada Junction railway station, will be up for a period of eight weeks.