Tag: Advertising

We want to take the Ad Club global: Rana Barua, President, Ad Club

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

Fun facts about SRK, Jawan, and Rani Mukherjee’s ice cream

Another fun fact by a participant revealed that a lot of out-of-movie branding for Jawan was done by a company named Annie’s Media.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about SRK, Jawan and more.

What’s the connection between Washing Powder Nirma, Chopsticks and Mithila Palkar?

Mithila Palkar’s name in the movie is Nirma. And yes, she is named after Nirma, the washing powder brand.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Find out what is the connection between Mithila Palkar, her 2019 Netflix film Chopsticks and washing powder Nirma.

Brand Blitz Quiz: And the winners are…

We had one and only Piyush Pandey, chairman global creative and executive chairman India of Ogilvy, as the chief panellist of our grand finale. Pandey shared unheard stories and fun-facts of India's most loved ad campaigns, creative minds, and brands.

Rabi Sankar Saha and Raktim Nag from Kolkata won the first edition of Brand Blitz Quiz, India’s First Panel Business Quiz Show by Storyboard18.

I Love You Rasna: When the brand tapped a child’s pester power

In the advertisement released in 1984, Ankita Jhaveri is seen conversing with a bunch of toys, holding a tulip glass containing a drink made with Rasna concentrate and trying to get her ‘friends’ to take a sip. (Stills from the ad)

In 1984, the ‘I Love You Rasna’ campaign struck a chord nationwide and appealed to mothers on a larger scale by tapping children’s pester power, which led to the countrywide popularity of a brand that had been limited to the western Indian market.

Samsung rolls out a new campaign for its Galaxy smartphones

The campaign features two Galaxy products from the house of Samsung. Galaxy S23 Ultra and Galaxy Z Flip5 are the centrepiece of this campaign as they address the needs of Gen Z and millennials with a variety of features. (Stills from the ad)

The film is about offers and the storyline is around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount.

Manipal Global Education Services introduces new app – Manipal MedAce; rolls out a campaign

The brand film shall be followed by seven short films highlighting the features of the app, showing how Manipal MedAce is every medical student’s new study buddy for MBBS and PG Entrance Exams prep. (Still from the ad)

A brand film was introduced by 82.5 Communications that traces the everyday lives of medical students across India, accentuated by a jingle, ‘I got you buddy’.

#BlastFromThePast: Punt Creative’s Rohan Naterwalla writes about his all-time favourite ads

As per Punt Creative's Rohan Naterwalla, "As subtle as a bullhorn in a library, the Maharaja was a truly royal global Indian who wasn’t afraid to be naughty. Conceptualized in the 1940s, during an era of literal nation-building and also the image-building of this new nation on the world stage, stood this grand protagonist who was happy to rub shoulders with the best of them."

Rohan Naterwalla, senior creative director and founding member, Punt Creative gets nostalgic while going through his old ad playlist.

Adidas launches new ‘3 Ka Dream’ ad campaign ahead of ICC Cricket World Cup 2023

The film brings alive the hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup.

The campaign’s track is sung by the Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside fans.

Google begins automatic migration from Universal Analytics to Google Analytics 4

This is one of three significant fines levied on the company in the past decade. (Representative Image: charlesdeluvio via Unsplash)(Representative Image: charlesdeluvio via Unsplash)

Since July 1, Google has been replacing Universal Analytics with Google Analytics 4, its upgraded version. And, since that date, the properties of Universal Analytics stopped processing data.