Policybazaar’s campaign urges women to own their role in their family’s financial well-being
Tag: Advertising
Poonawalla Fincorp rolls out ‘Log toh Sawaal Karenge Hi’ campaign
With this new campaign, Poonawalla Fincorp highlights how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores.
Madhya Pradesh Tourism’s new TVC is a experiential journey through song and animation
The TVC is a product of creative agency Ogilvy and is directed by Prasoon Pandey himself.
Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?
Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg’s senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.
Hero MotoCorp’s Vida launches new ad campaign with Wieden+Kennedy India
The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed.
We want to take the Ad Club global: Rana Barua, President, Ad Club
Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.
Fun facts about SRK, Jawan, and Rani Mukherjee’s ice cream
Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about SRK, Jawan and more.
What’s the connection between Washing Powder Nirma, Chopsticks and Mithila Palkar?
Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Find out what is the connection between Mithila Palkar, her 2019 Netflix film Chopsticks and washing powder Nirma.
Brand Blitz Quiz: And the winners are…
Rabi Sankar Saha and Raktim Nag from Kolkata won the first edition of Brand Blitz Quiz, India’s First Panel Business Quiz Show by Storyboard18.
I Love You Rasna: When the brand tapped a child’s pester power
In 1984, the ‘I Love You Rasna’ campaign struck a chord nationwide and appealed to mothers on a larger scale by tapping children’s pester power, which led to the countrywide popularity of a brand that had been limited to the western Indian market.