Advertising – Page 135

Why Policybazaar’s new ad campaign is all about women owning their financial well-being

The brand has also in the past collaborated with its insurer partners in making women-centric term plans easily accessible, like the independent homemaker term plan. (Stills from the ads)

Policybazaar’s campaign urges women to own their role in their family’s financial well-being

Poonawalla Fincorp rolls out ‘Log toh Sawaal Karenge Hi’ campaign

This campaign is targeted at borrowers with high credit scores to explore hassle-free loan offers of Poonawalla Fincorp with affordable interest rates, other benefits and to consider transferring their high interest loans to Poonawalla Fincorp. Borrowers can also check their credit scores with Poonawalla Fincorp without any charges.

With this new campaign, Poonawalla Fincorp highlights how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores.

Madhya Pradesh Tourism’s new TVC is a experiential journey through song and animation

The concept of the ad is that, even if we turned into these animals and witnessed all these wonderful sights, we would still not be able to cover everything that MP has to boast of. ‘If you visit MP once, you must visit it again. Such is the magic of Madhya Pradesh.’

The TVC is a product of creative agency Ogilvy and is directed by Prasoon Pandey himself.

Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?

Recently, Kellogg’s rolled out its new offering: Kellogg’s Chocolate Muesli. Vinay Subramanyam, senior director of marketing, Kellogg South Asia, highlighted, “Muesli itself has been the gateway to a lot of adult consumption for Kellogg’s. What we are seeing is that chocolate as a space is also picking up. Therefore making sure that we are able to combine two really strong category insights and create something which is unified into a strong proposition.”

Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg’s senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.

Hero MotoCorp’s Vida launches new ad campaign with Wieden+Kennedy India

The cast includes real-life changemakers like Durga Gawde, Abhir Bhalla, Bhargsetu Sharma and Ashay Bhave.

The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed.

We want to take the Ad Club global: Rana Barua, President, Ad Club

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

Fun facts about SRK, Jawan, and Rani Mukherjee’s ice cream

Another fun fact by a participant revealed that a lot of out-of-movie branding for Jawan was done by a company named Annie’s Media.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about SRK, Jawan and more.

What’s the connection between Washing Powder Nirma, Chopsticks and Mithila Palkar?

Mithila Palkar’s name in the movie is Nirma. And yes, she is named after Nirma, the washing powder brand.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Find out what is the connection between Mithila Palkar, her 2019 Netflix film Chopsticks and washing powder Nirma.

Brand Blitz Quiz: And the winners are…

We had one and only Piyush Pandey, chairman global creative and executive chairman India of Ogilvy, as the chief panellist of our grand finale. Pandey shared unheard stories and fun-facts of India's most loved ad campaigns, creative minds, and brands.

Rabi Sankar Saha and Raktim Nag from Kolkata won the first edition of Brand Blitz Quiz, India’s First Panel Business Quiz Show by Storyboard18.

I Love You Rasna: When the brand tapped a child’s pester power

In the advertisement released in 1984, Ankita Jhaveri is seen conversing with a bunch of toys, holding a tulip glass containing a drink made with Rasna concentrate and trying to get her ‘friends’ to take a sip. (Stills from the ad)

In 1984, the ‘I Love You Rasna’ campaign struck a chord nationwide and appealed to mothers on a larger scale by tapping children’s pester power, which led to the countrywide popularity of a brand that had been limited to the western Indian market.