Advertising – Page 134

ICC World Cup: How much do ad spots during India-Pak match cost? Find out

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts.

#BlastFromThePast: Old ads that Thought Blurb Communication’s Israa Khan loves

Israa Khan, associate vice president - brand solutions, Thought Blurb Communications gives her take on her all-time favourite ads. (Stills from the ads)

For Israa Khan, associate vice president – brand solutions, Thought Blurb Communications, brands like Amul, Dhara Cooking Oil, and Fevikwik changed a lot things about Indian advertising.

Goibibo announces Kareena Kapoor Khan as brand ambassador; changes social media identity to ‘Goibebo’

The film has been conceptualised by Talented and executed by Dharma 2.0.

Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece.

Brands score big with tech-packed ads, as cricket fever takes over World Cup 2023

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

Brands across categories like electronics, FMCG, auto, fintech and beauty are not just timing their campaigns to coincide with the World Cup but also keeping it contextually relevant. Tech completes the package.

How cross-branding impacts the gaming industry

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

As per All India Gaming Federation, the Indian gaming market is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, growing at a CAGR of 28-30 percent.

Flipkart and Amitabh Bachchan: Sense and sensitivity are out, sensationalism is in

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

The democratisation of advertising has brought its benefits. But the overall quality of discourse has sunk to deplorable levels.

Thums Up and Ogilvy release World Cup ad featuring Shah Rukh Khan

A still of SRK's dual role in Thums Up's commercial.

Thums Up & Ogilvy get SRK to play a double role for the latest Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about team India lifting the cup.

Swiggy launches new ad campaign banking on cricket frenzy during World Cup

Still from one of Swiggy's TVCs.

These ads will be available across TV and OTT platforms in multiple languages, reaching a diverse audience.

Netizens furious at Akshay Kumar for endorsing Vimal once again. But actor claims he’s not.

Akshay Kumar was the most visible star in the first half of 2024, with an average visibility of 22 hours per day across all channels, according to the TAM AdEx report.

In 2022, Kumar had stepped down as the brand ambassador of Vimal after facing backlash for the brand Vimal Elaichi

Olay’s new campaign spotlights the need for female STEM role models in India

In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach. (Stills from the ad)

In March 2023, P&G’s Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. Eighty-one percent of the respondents dropped out due to the lack of female role models.