The ad industry body’s election saw the unanimous selection of members to key positions.
Tag: Advertising
Cadbury Gems rolls out #MyMastiMyMusic campaign; shows music creation in easy steps
All children need to do is select at least three unique Gems buttons on the screen to mix and match tunes of different genres and create a unique music track to dance to.
Asian consumers are serious about brand purpose: BBDO
Environment and sustainability issues are the leading social topic Asian consumers want brands to champion the most today, states BBDO Voices study.
Political ad spends on Meta and Alphabet properties surge as assembly election season nears
Madhya Pradesh dominates the digital segment ahead of the polls in three states.
PepsiCo celebrates its Sizzlin’ Hot range through a new TVC
The TVC, conceptualised by Leo Burnett India, portrays a spectrum of reactions that unfold when people snack onto the Sizzlin’ Hot range.
Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings
The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.
Leadership change at Ogilvy India; Piyush Pandey gets an advisory role
Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.
Efficacy Worldwide enters Singapore market; bolsters its leadership team
The founding team, Vishnu Sharma and Sapna Sharma will have additional responsibilities, more diverse functions, and larger portfolios. Nazda Khan will continue to lead business development as chief growth officer.
Junk food advertisements lack information on ingredient content: think tank
A think tank, which looked into 43 advertisements, also showed that such advertisements targeting children relied on celebrity endorsements, appealed at an emotional level and came up with unverified or unfounded health claims.
Why Policybazaar’s new ad campaign is all about women owning their financial well-being
Policybazaar’s campaign urges women to own their role in their family’s financial well-being