Advertising – Page 134

Meesho not in the business of deep discounting, focus on low cost app, says Nilesh Gupta

Meesho, the online shopping app, has unveiled the Diwali campaign ‘Mega Blockbuster 2023’, in an attempt to create preference for the platform and instill confidence that they will provide the best deals, says Nilesh Gupta, senior director - growth, Meesho. (Stills from the ad)

Ahead of the rollout of ‘Mega Blockbuster 2023’ campaign, Storyboard18 caught up with Nilesh Gupta, Senior Director – Growth, Meesho, who discussed the genesis of the campaign, its media and marketing mix, the evolving target audience and a lot more.

Best advice Piyush Pandey has given to his brother Prasoon Pandey

On his brother, Piyush Pandey, Prasoon says, "The kind of human being he is sets him apart. We all know that he is brilliant with his ideas, what makes him special is he values the relationships he builds, and that reflects in the teams he leads. He not only protects them, he nurtures them and takes care of them."

Prasoon Pandey, director, Corcoise Films, talks about how his older brother and legendary adman Piyush Pandey jams with him to crack ideas, thinks from his heart, and nurtures his team.

Why Ogilvy’s Piyush Pandey and Pidilite’s Bharat Puri have an unbreakable bond

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol. Here’s what Puri had to say about his long-term partner-in-crime Pandey. (From left to right: Piyush Pandey and Bharat Puri)

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol.

IAA India AGM and Elections: Avinash Pandey, Abhishek Karnani, Nandini Dias, Jaideep Gandhi elected

Avinash Pandey said, “The India Chapter of the IAA is arguably the most active industry Association of its kind in the country. Its initiatives cover a wide spectrum of areas including saluting excellence in Marketing, Creativity and communicating Sustainability. In the year gone by, we also started Tech Pulse to cater to the growing digital market"

The ad industry body’s election saw the unanimous selection of members to key positions.

Cadbury Gems rolls out #MyMastiMyMusic campaign; shows music creation in easy steps

The Cadbury Gems #MyMastiMyMusic campaign film showcases today’s reality of children imitating and grooving to music which is not particularly appropriate for their age. It goes on to show a bunch of ‘Gems Kids’ who stop the inappropriate music and instead nudges the viewer to log on to cadburygems.in and create their own music which is suitable for children. (Stills from the ad)

All children need to do is select at least three unique Gems buttons on the screen to mix and match tunes of different genres and create a unique music track to dance to.

Asian consumers are serious about brand purpose: BBDO

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Environment and sustainability issues are the leading social topic Asian consumers want brands to champion the most today, states BBDO Voices study.

Political ad spends on Meta and Alphabet properties surge as assembly election season nears

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Madhya Pradesh dominates the digital segment ahead of the polls in three states.

PepsiCo celebrates its Sizzlin’ Hot range through a new TVC

Set against a backdrop of diverse scenes, including cozy living rooms, bustling offices, and vibrant public spaces, each moment captures their responses to the spiciness. (Stills from the ad)

The TVC, conceptualised by Leo Burnett India, portrays a spectrum of reactions that unfold when people snack onto the Sizzlin’ Hot range.

Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings

As it goes in the nineties' Cadbury ad, kuch khaas hai hum sabhi mein, there is something extra special about Piyush Pandey. His work has proved to be an inspiration across generations. His ideas and words have cut across India and the world. (Imaging: Triparna Mitra)

The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.