Tag: Advertising

CCI rules in favor of Subway, royalty and advertising charges not profiteering

An agreement between the Lodha brothers was established in 2023, which explicitly prohibited HoABL from using any variation of the 'Lodha' name.

The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.

WPP enters into a global strategic partnership with Spotify

Currently, the most used technologies to unlock creativity among leaders are collaboration platforms (65%), visual communication (64%), and data visualization tools (56%). (Representative Image: Ashkan Forouzani via Unsplash)

As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.

P&G Health’s Vijay Kumar Pampana on nerve care ad, using AI, and leveraging influencers

P&G Health’s marketing director Vijay Kumar Pampana says that consumers tend to dismiss or ignore the signs of nerve damage such as tingling and numbness until it becomes unbearable.

In an exclusive conversation with Storyboard18, P&G Health’s marketing director, Vijay Kumar Pampana, talks about the new Neurobion ad focusing on nerve care and why brands cannot dismiss influencers.

ASCI and Khaitan & Co release whitepaper on generative AI

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder

Much like its name, The New Thing will help brands create new cultural conversations and moments on social media. (L to R: PG Aditiya, Gautam Reghunath, and Viren Noronha)

In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media.