Tag: Advertising

Is WhatsApp going to start showing ads in chat screens?

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Reports have suggested that WhatsApp is going to show ads in chat screens. The Meta-owned messaging app however has denied it.

Srinivasan K Swamy elected as chairman of ABC

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy has been elected for the year 2023-2024.

Sara Ali Khan brings a quirky Indianness which is so Kurkure: PepsiCo’s Aastha Bhasin

"With Kurkure, we keep the consumer at the centre of everything we do. We continuously engage. It’s an overall journey, where we understand the larger micro trends in consumer behaviour that will ultimately shape demand for the category," says Aastha Bhasin, category lead - Kurkure, PepsiCo India. (Stills from the ad)

Recently, PepsiCo launched Kurkure Chaat Fills and a campaign surrounding it starring Bollywood actor Sara Ali Khan. Storyboard18 connected with Aastha Bhasin, category lead, Kurkure, PepsiCo India, where she touched upon Kurkure Chaat Fills, the evolution of snacking trends and the target audience, and much more.

Sociowash bags the social media mandate of LEAD, a school edtech company

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns, from the agency’s Mumbai office.