Advertising – Page 132

Meta introduces Gen AI features for advertisers

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.

Cadbury Dairy Milk launches #SitTogether campaign ahead of ICC Men’s Cricket World Cup

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

#SitTogether will be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships.

Alex Lubar is DDB Worldwide’s new CEO

Alex Lubar was appointed president and chief operating officer of DDB Worldwide last October 2022, following ten years at McCann.

Lubar succeeds current global CEO Marty O’Halloran who will continue as chairman.

Publicis makes changes to its work-from-home policy

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.

GOZOOP HAWK wins digital customer service mandate for Godrej Properties

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The mandate will be managed from the agency’s headquarter in Mumbai.

Suhana Masala launches new ad campaign; promotes new Gujarat spice range

The multi-media campaign will run across TV, digital, Out-of-Home and retail activation mediums.

The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.

Goodknight challenges gender stereotypes with new campaign starring actor Zeeshan Ayyub

The TVC released as part of the campaign stars actor Zeeshan Ayyub as a father to a new-born.

Through this campaign, Goodknight acknowledges fathers’ efforts in ensuring their child’s peaceful sleep.

Social media ads draw 34 percent Indian consumers this festive season: Study

Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today's festive market.(Representative Image: Gilles Lambert via Unsplash)

Consumption of media (TV, Internet, Radio, etc.) has increased for 20 percent of families, depicting a slight increase in media consumption percentage by 1 percent from last month.

#BlastFromThePast: 5W1H’s Kunal Luhar talks about his all-time favourite ads

Stills from the ads.

Kunal Luhar, co-founder, 5W1H shares with us, the fond memories associated with his all-time favourite advertisements.

WPP’s Martina Suess Cromer joins FCB as global chief communications officer

Cromer joins FCB from WPP, where, for the last four years, she led corporate communications across the U.S., the company’s largest market. Prior to joining WPP, she was the global head of marketing and communications at Hearst-owned agency iCrossing and, before that, the vice president of global corporate communications at Wunderman.

Based in New York, Cromer joins FCB’s global leadership team reporting to global chief executive officer Tyler Turnbull and global chair and global chief creative officer Susan Credle directly.