Advertising – Page 132

HDFC Bank’s Vigil Aunty in the face of storm

This backlash highlights the challenges brands face in navigating cultural sensitivities and symbols in their campaigns. (Still from the commercial)

The recently rolled out campaign featuring ‘Vigil Aunty’ led to backlash over her bindi resembling a stop sign.

ICC Cricket World Cup: Mastercard releases a new anthem featuring brand ambassador Mahendra Singh Dhoni

Mahendra Singh Dhoni is seen recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy. (Stills from the anthem)

Powered by Mastercard’s sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless).

#BlastFromThePast: Talented’s Sai Karthik shares his most memorable ads

Sai Karthik, head of strategy at Talented picked his three favourite ads and spoke about the values he learnt and the inspiration he derived from them. (Stills from the ads)

Sai Karthik, strategy at Talented spoke about his fascination with AR Rahman, being a foodie and how simplicity can win hearts.

Wunderman Thompson no more: WPP merges agency with VMLY&R

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Jon Cook becomes VML Global CEO and Mel Edwards VML global president.

Here are IAA India Chapter’s members for managing committee FY 23-24

Currently, A India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers, said Avinash Pandey.

The list of members was decided during the first meeting of the managing committee chaired by re-elected president, Avinash Pandey, chief executive officer, ABP Network.

How Panasonic Life Solutions is ‘loading and lighting’ it right for World Cup & festive season

According to Sunil Narula, The electrical equipment category has been buoyant over the last couple of years, and it has also connected to where the country is progressing, especially in terms of the overall increase in demand for real estate. The initiatives taken by the government in terms of housing for the lowest strata of the country has helped.

Sunil Narula, senior vice president, marketing and sales, Panasonic, shares his insights on influencer marketing strategy, customer trends, market needs and more.

Zee, SUN TV continued to face pressure in September quarter due to weak ad spends

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

The second half of FY24 is expected to bring some respite, thanks to the onset of the festive season and the 2023 Cricket World Cup. Chawla expects to see a gradual recovery in Zee and Sun TV’s advertising revenue, as FMCG companies have started ramping up spending, while new-age companies remain under pressure.

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.

2View camera carpets used for branding for the first time in India during World Cup

Brands that have been leveraging this technology this year are MRF, Aramco, Mastercard, Booking.com, and IndusInd Bank.

The 2View cam carpet displays two different logos from two different camera angles on the same spot on the field, thus doubling the inventory and the monetisation opportunity.

India-Pakistan Match: MakeMyTrip hits a six with its Homestays ad?

The ad is a simple print ad. However, it makes use of humour, memes and a little bit of roasting to give the ad a good flavour. (Image sourced from X via @bcci)

This ‘sorry not sorry’ advertisement, conceptualised by creative agency Enormous for MakeMyTrip has created a massive buzz on the internet today, being shared by the likes of ex-cricketer Virender Sehwag as well as Ashneer Grover, co-founder of CrickPe.