Advertising – Page 131

Honasa Consumer’s Mamaearth pays homage to the spirit of womanhood through new campaign

The film begins with a montage of Durga Maa’s portraits, each capturing the essence of her nine divine avatars. It then transitions into the hands of the artists crafting Durga sketches and paintings using Mamaearth’s makeup range which includes lipsticks, Foundations, Concealer, Compact, Lip & Eye Tint, Kajal, Kohl, & Eye liner.

PepsiCo’s Doritos rolls out ‘Har Bite Mein Blast’ campaign for its new introduction ‘Doritos Dinamita’

The Doritos Dinamita ‘Har Bite Mein Blast’ campaign will be brought to life through a 360-degree surround campaign. (Stills from the campaign)

The film features a bunch of campers who are stranded in the middle of nowhere but saved by the bold move of the youngest in the group.

Durga Puja 2023: How nostalgia became an irreplaceable factor in advertising campaigns

In 2021, Durga Puja was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. (Stills from the campaigns)

Be it the beat of the dhak, the dance steps of Dhunuchi, the sound of Ulu Dhwani or the idols of the Goddess with mesmerising eyes, ‘nostalgia’ has been the vital factor which has played its role in spreading a campaign’s message and making it stand out in the eyes of the audience.

Cannes Lions to launch the Luxury & Lifestyle Lions and close the Mobile Lions

India has managed to bag a total of 15 more shortlists.

The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space.

World Cup: India-Pak match saw 1 percent increase in ad volume against last season

The BCCI is considering the T10 format for the Tier-2 cricket league, acknowledging the role the shortest version of the game could play in driving the popularity of the sport.(Image sourced via X - @bcci)

India-Pakistan showdown did spark an ad frenzy but fell short of expectations.

Ad fraud: How AI can help detect ad fraud

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

Ad fraud includes click fraud, impression fraud, and conversion fraud. It syphons off ad budgets, tarnishing the reputation of legitimate businesses. But AI’s strengths in anomaly detection, predictive modelling, NLP, and image & video analysis offer promising solutions.

JSW Paints releases new ad campaign that plays on nostalgia

The film has been conceptualised by TBWAIndia.

The film captures the trip down the memory lane of two sisters as they take a tour of their childhood home.

Anushka Sharma, Virat Kohli team up with ‘ghosts’ for Livspace campaign

According to Kartikeya Bhandari, CMO, Livspace, the real estate market has expanded with a lot of people buying homes. The importance of one’s own space has really imbibed post Covid. Post Covid, a lot of people now actually want to own their space and want to do up their space like your workstation or gym or spaces where you can do multiple things.

Kartikeya Bhandari, chief marketing officer, Livspace, shares his experience about the company’s ‘Horror with Humour’ campaign. He says as horror mixes with humour, it becomes an engaging experience for the viewers.

JWT stalwarts speak out on the death of the agency

Grasp will introduce a new route to partner with MiQ across all markets. The company will continue to operate as an independent business unit under MiQ’s ownership and will retain its current brand. There will be no change to either company’s organizational structure. (Representative Image: Tim Mossholder via Unsplash)

HTA/JWT veterans share their feelings about the merger of Wunderman Thompson and VMLY&R to create VML.

ASCI’s Manisha Kapoor calls out Linkedfluencers

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.