Advertising – Page 131

Tax On X: Income From Ad Revenue Sharing Liable To GST, Here’s What Experts Said

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Many social media users have in the recent past posted tweets about receiving revenue share from X.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Print advertising sees 5 percent growth in H1, Maruti Suzuki leads advertisers list

First half of 2023 witnesses the education sector topping with 19 percent share of ad space followed by services with 16 percent.

Devendra Fadnavis: Politics is all about building a brand

Devendra Fadnavis further mentioned how politicians need to start thinking of smart communication strategies. “Today, communication is more of perception and myth. People have very short memory because every second, they have something to consume via their mobile, television or some other medium. It is the time where communication has to be smarter,” he explained. (Image source: Moneycontrol)

At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.

Jupiter launches new ad campaign to promote its on-demand salary offering

Jupiter wants to send across the message to millennials that they can withdraw their own hard-earned salary any day of the month.

Jupiter highlights the employee-HR relationship in its new mockumentary style ad campaign.

Garden Vareli: A brand that captivated the nation

Post the release of the advertisements, each of the models entered beauty pageants and achieved recognition and success. From the time the account came to Ambience Advertising, until almost the year 2000, every year, a campaign was released. (Stills from ads)

The spectacular success of the Garden Sarees brand and subsequently, Garden Vareli, was driven by Rediffusion and later by Ambience Advertising. Their innovative campaigns and models gave the brand huge popularity. Today, the brand is back with Rediffusion. Will it create more magic?

Madison BMB to become a part of Madison Loop

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

Raj Nair, Madison BMB’s chief executive officer, has decided to move on to pursue other opportunities outside Madison World.

Social Panga onboards Rohit Singh as creative director

Previously, Rohit Singh has worked with Publicis and Ogilvy wherein he looked into some key accounts which included Vodafone, Canon, Taco Bell, Philips and Dabur.

At the agency, Rohit Singh will be overlooking creative mandates involving ATL/BTL, digital, production with an integrated approach.

ASCI broadens the definition of celebrities in its code, to include social media influencers with high following

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

The ASCI code has a specific guideline for celebrities which requires advertisements featuring celebrities to not violate the ASCI Code, and for celebrities to be familiar with the code in letter and spirit.

Lodestar UM bags Protean’s integrated media mandate

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.