Companies want their outdoor ads to make a splash on social media.
Tag: Advertising
Sandeep Goyal writes open letter to ASCI on surrogate ads in World Cup 2023
In the letter, Dr. Sandeep Goyal urges the advertising standards’ council to stay vigilant.
Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023
The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.
Meta introduces Gen AI features for advertisers
The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.
Cadbury Dairy Milk launches #SitTogether campaign ahead of ICC Men’s Cricket World Cup
#SitTogether will be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships.
Alex Lubar is DDB Worldwide’s new CEO
Lubar succeeds current global CEO Marty O’Halloran who will continue as chairman.
Publicis makes changes to its work-from-home policy
Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.
GOZOOP HAWK wins digital customer service mandate for Godrej Properties
The mandate will be managed from the agency’s headquarter in Mumbai.
Suhana Masala launches new ad campaign; promotes new Gujarat spice range
The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.
Goodknight challenges gender stereotypes with new campaign starring actor Zeeshan Ayyub
Through this campaign, Goodknight acknowledges fathers’ efforts in ensuring their child’s peaceful sleep.