Advertising – Page 131

Cricket World Cup: Godrej Interio launches multi-lingual Mega Match Madness campaign to target regional viewers

With the onset of the 'Cricket World Cup' season across the country, both these films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers. The primary focus of the ad will be in Hindi. (Stills from the ads)

With ‘Cricket World Cup’ season’s arrival across the country, the Godrej Interio films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers.

NueGo launches marketing campaign targeting young adults

The campaign will be played on the Disney+ Hotstar mobile app, throughout Asia Cup’23 and the ICC Men's Cricket World Cup 2023. (Stills from the ads)

The ads, targeting adults in the age group of 18-35 are: “On-Time Departure,” “Noiseless Travel,” and “Safety for Women.”

From Flipkart to Google, brands are making billboards great again

Some long-term outdoor campaigns, generally at fixed spots, have become landmarks in India. Among them is dairy brand Amul, which has reserved specific hoarding sites across the country that have now become landmarks. Amul’s campaigns have a blend of vitality and recall.

Companies want their outdoor ads to make a splash on social media.

Sandeep Goyal writes open letter to ASCI on surrogate ads in World Cup 2023

He states in the letter, "The last IPL was relatively free of surrogate advertising, at least on television (most brands continued to flout the guidelines on digital, though). But from the long list of ICC and Disney Star sponsors, it is clear that the various liquor brands are again lining up for big time action – presumably using dubious and questionable surrogates."

In the letter, Dr. Sandeep Goyal urges the advertising standards’ council to stay vigilant.

Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023

The overall messaging of the campaign emphasizes on the importance of load sharing especially in Indian households which sets the narrative of - ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.

Meta introduces Gen AI features for advertisers

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.

Cadbury Dairy Milk launches #SitTogether campaign ahead of ICC Men’s Cricket World Cup

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

#SitTogether will be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships.

Alex Lubar is DDB Worldwide’s new CEO

Alex Lubar was appointed president and chief operating officer of DDB Worldwide last October 2022, following ten years at McCann.

Lubar succeeds current global CEO Marty O’Halloran who will continue as chairman.

Publicis makes changes to its work-from-home policy

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun discussed the requirements of the new policy in a YouTube video.

GOZOOP HAWK wins digital customer service mandate for Godrej Properties

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The mandate will be managed from the agency’s headquarter in Mumbai.