Advertising – Page 131

HDFC Mutual Fund highlights parents-children bond in new campaign

The campaign, showcased through a video, draws parallels between the enduring trust shared by parents and their children and the concept of Systematic Investment Plans (SIP). (Stills from the campaign)

The video illustrates how a parent’s relationship with their child mirrors the consistency and reliability of an SIP, emphasizing the long-term commitment and nurturing aspect.

Piramal Capital & Housing Finance highlights the essence of ‘Pehli Diwali’ in new campaign

Conceptualised by The Womb, the film released on Piramal Finance's social media and TV channels captures the essence of "Pehli Diwali" for new homeowners and entrepreneurs. (Stills from the campaign)

The film has been released on Piramal Finance’s social media and TV channels.

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

Mortein launches its first festive campaign #MorteinKiRakshaJyoti

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The campaign serves as a reminder to use Mortein Liquid Vaporizers during the festive season, symbolizing it as the “Raksha Jyoti,” safeguarding against disease-carrying mosquitoes.

Coca-Cola fuses art and technology in new campaign

The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan.

From wish cards adorned with colourful diyas to quirky auto-rickshaws – a classic symbol of Indian markets, from Coca-Cola’s cans and bottles, to colourful rangolis, consumers can create a masterpiece that encapsulates the heart of India’s Diwali.

Zee Entertainment net profit dips amid pressure on ad revenue

GST authorities crack down on Zee Entertainment

ZEEL revenue, however, surged 20.4% to ₹2,437.8 crore in the second quarter of the current fiscal, compared to ₹2,024 crore it had posted a year ago.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

Razorpay introduces its film ‘Believe’ on National Entrepreneurs Day

The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories. (Stills from the film)

The film is a montage of instances and moments filled with ups and downs, curveballs, and swift wins.

Samsung Galaxy Z rolls out a new campaign; features Varun Dhawan, Kiara Advani and Neeraj Chopra

The campaign including multiple digital films shows the celebs explore a more fun and flexible side of their smartphone experience with the Galaxy Z Flip5 and the Z Fold5. (Stills from the films)

The films showcase this trio getting enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones to join the flip side.

WhatsApp’s head Will Cathcart indicates potential introduction of ads

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.