Tag: Advertising

Sociowash bags the social media mandate of LEAD, a school edtech company

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns, from the agency’s Mumbai office.

Why Tamil Nadu is a special market for Britannia

According to Amit Doshi, Tamil Nadu is a rewarding market for marketers. “They (consumers from the state) want the best from brands. From the quality of content to the quality of products, it’s also a market that rewards you for putting newer experience out there. They are willing to pay a premium if you are experimental. We saw this with Milk Bikis Classic,” he explains. (Images: Stills from Milk Bikis' latest campaigns)

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent market share in Tamil Nadu. The brand is familiar to many generations and that’s the thread Britannia is picking to weave marketing stories for Milk Bikis.

Apple event: Take a look at Tim Cook’s cameo in Apple’s latest ad

As part of Apple 2030 and the company’s broader environmental efforts, the company has also ended the use of leather across all of its product lines, announced its first entirely fibre-based packaging for the new Apple Watch line-up and continued to expand the use of recycled materials in iPhones. (Stills from the ad)

Fans were all praise for the ad featuring Hollywood star Octavia Spencer and the tech company’s CEO Tim Cook, as well as the message conveyed

Contextual advertising has boosted CTR by 164 percent: Report

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

The campaign was launched to evaluate the engagement rate during the festive season, covering five major metropolitan hubs, including Delhi, Mumbai, Chennai, Kolkata and Bengaluru. It was executed across a diverse network of over 1,000 websites.

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.

#BlastFromThePast: Pine Lab’s Nikhil Narayanan picks his all-time favourite ads

Nikhil Narayanan, creative head, Pine Labs, shares ads that from the past that are hard to skip even now, and a book that shaped his career. (Image source: Onida via Youtube, The Great Ads via YouTube and Amazon)

Nikhil Narayanan, creative head, Pine Labs, who is a popular voice on social media, also shares with ours readers a note on a book that convinced him to pick advertising as a career.