Advertising – Page 138

Srinivasan K Swamy elected as chairman of ABC

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy has been elected for the year 2023-2024.

IKEA ropes in McCann for handling its global branding

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

As per the new mandate, McCann is assigned to work on campaigns that focus on reinforcing IKEA’s mission of “creating a better everyday life” for all consumers.

Sara Ali Khan brings a quirky Indianness which is so Kurkure: PepsiCo’s Aastha Bhasin

"With Kurkure, we keep the consumer at the centre of everything we do. We continuously engage. It’s an overall journey, where we understand the larger micro trends in consumer behaviour that will ultimately shape demand for the category," says Aastha Bhasin, category lead - Kurkure, PepsiCo India. (Stills from the ad)

Recently, PepsiCo launched Kurkure Chaat Fills and a campaign surrounding it starring Bollywood actor Sara Ali Khan. Storyboard18 connected with Aastha Bhasin, category lead, Kurkure, PepsiCo India, where she touched upon Kurkure Chaat Fills, the evolution of snacking trends and the target audience, and much more.

MobiKwik partners with Manoj Bajpayee for campaign on credit card bill payment solutions

A still from the ad

The films present app features like timely payment reminders, instant bill settlement, detailed analytics of credit card spending and real cashback. Each film concludes with a succinct tagline: “MobiKwik, the no-nonsense app.”

Potential ad spend of around Rs 30,000-40,000 crore expected during this festive season

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

Sports will be a significant contributor to the higher ad spends as these events attract diverse and sizable audiences. Digital’s share in ad spends is expected to reach 56 percent in 2023.

Sociowash bags the social media mandate of LEAD, a school edtech company

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns, from the agency’s Mumbai office.

Dentsu Creative India wins digital creative accounts for Torrent Pharmaceuticals’ brands

This partnership comes at a time when Torrent Pharmaceuticals' brands Shelcal and Unienzyme are making their debut in the OTC (Over-the-Counter) market. (Pictured (L to R): Sahil Shah and Manika Juneja)

Dentsu Creative has bagged the digital creative mandate of Shelcal and Unienzyme in a a multi-agency pitch.

Why Tamil Nadu is a special market for Britannia

According to Amit Doshi, Tamil Nadu is a rewarding market for marketers. “They (consumers from the state) want the best from brands. From the quality of content to the quality of products, it’s also a market that rewards you for putting newer experience out there. They are willing to pay a premium if you are experimental. We saw this with Milk Bikis Classic,” he explains. (Images: Stills from Milk Bikis' latest campaigns)

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent market share in Tamil Nadu. The brand is familiar to many generations and that’s the thread Britannia is picking to weave marketing stories for Milk Bikis.

Apple event: Take a look at Tim Cook’s cameo in Apple’s latest ad

As part of Apple 2030 and the company’s broader environmental efforts, the company has also ended the use of leather across all of its product lines, announced its first entirely fibre-based packaging for the new Apple Watch line-up and continued to expand the use of recycled materials in iPhones. (Stills from the ad)

Fans were all praise for the ad featuring Hollywood star Octavia Spencer and the tech company’s CEO Tim Cook, as well as the message conveyed

Grey Group and Birla White rope in Vicky Kaushal for new campaign

Stills from the ad

The campaign titled ‘Birla White Ka White Cement Advantage’ focuses on the benefits of white cement in building a home.