Tag: Advertising

Ogilvy after Piyush Pandey: Can the agency retain creative monopoly amid fierce competition?

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Piyush Pandey’s transition to an advisory role comes at a time when a raft of new agencies and specialist firms seem to be challenging the creative monopoly of ad giants like Ogilvy.

Piyush Pandey: A leader juggling infinite roles

Piyush Pandey said, "In advertising, we all believe that we are in trouble. We need to do something, improvise and get the work done. So, here I am improvising as my cook is shooting this video and driver is making the tea in the kitchen."

Piyush Pandey is a living example of how one can be the same person at work, home, with friends, et al, and be easygoing and successful while doing so, says Vivek Sharma, founder of Altivyst Advisors.

Piyush’s Pandeymonium: The man that shook up Indian advertising

Prakash Varma, director, Nirvana Films says, "Piyush has the loudest laugh in the room but he is also the person who is moved to tears and cries spontaneously when he sees good work." (From left to right: Prakash Varma and Piyush Pandey)

Prakash Varma, director of Nirvana Films, talks about the impact the larger-than-life figure of Piyush Pandey had on him, and the personality traits that made him a true leader.

This year’s festive season is projected to witness an advertising splurge: Ramsai Panchapakesan

The creator’s economy is being recognized as the new oil, and it must remain connected seamlessly across the globe. If our economy is to grow and support this sector, there needs to be a collective movement built on a synergistic model. This cannot just be an India-only story; it must be global, Malhotra says. (Representative Image: Desi Mendozavia via Unsplash)

Around 7-8 percent of expenditure this season will be on the back of sports and political ad spends.

Amitabh Bachchan accused for misleading advertisement supporting Flipkart

Bhartia & Khandelwal said that it is most heartening that Bachchan in this advertisement has demeaning the retailers of the nation by making false, baseless and misleading claim and supported a foreign MNC which is an habitual offender of non compliance of rules and law and has indulged into unethical business practices. (Image source: Moneycontrol)

The Confederation of All India Traders (CAIT) national president B C Bhartia & secretary general Praveen Khandelwal highly regretted that in consideration of hefty amount he must have charged for endorsing misleading advertisement of Flipkart.

Raymond’s Sunil Kataria re-elected as chairman of ISA

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

Sunil Kataria has been elected for the year 2023-2024.