Advertising – Page 125

Flipkart and Amitabh Bachchan: Sense and sensitivity are out, sensationalism is in

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

The democratisation of advertising has brought its benefits. But the overall quality of discourse has sunk to deplorable levels.

Thums Up and Ogilvy release World Cup ad featuring Shah Rukh Khan

A still of SRK's dual role in Thums Up's commercial.

Thums Up & Ogilvy get SRK to play a double role for the latest Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about team India lifting the cup.

Swiggy launches new ad campaign banking on cricket frenzy during World Cup

Still from one of Swiggy's TVCs.

These ads will be available across TV and OTT platforms in multiple languages, reaching a diverse audience.

Netizens furious at Akshay Kumar for endorsing Vimal once again. But actor claims he’s not.

Akshay Kumar was the most visible star in the first half of 2024, with an average visibility of 22 hours per day across all channels, according to the TAM AdEx report.

In 2022, Kumar had stepped down as the brand ambassador of Vimal after facing backlash for the brand Vimal Elaichi

Olay’s new campaign spotlights the need for female STEM role models in India

In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach. (Stills from the ad)

In March 2023, P&G’s Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. Eighty-one percent of the respondents dropped out due to the lack of female role models.

Lenovo launches campaign to ride on cricket mania

The campaign's slogan "You’ll wish everything was a Lenovo" highlights Lenovo's cutting-edge technology. (Stills from the ads)

The campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad.

Porter launches new campaign to commemorate cricket fervour

The films also highlight how Porter delivery partners aid the timely delivery of anything, anytime and anywhere, helping fans support their team. (Stills from the ads)

The campaign comprises three ad films reflecting the beliefs of the cricket fanatics as beacons of hope and a mark of support to the Indian cricket champions to keep them going.

Madison Media onboards Rob Norman as advisor

Rob Norman has extensively worked in the area of digital marketing and has strong points of view on some of the recent buzzwords, like artificial intelligence (AI).

Norman was the former global head of digital at GroupM.

Licious’ latest festive campaign features fun banter between Ghotis and Bangals

For the uninitiated, people originating from East Bengal (now Bangladesh) are referred to as ‘Bangal’ and those hailing from West Bengal are called ‘Ghoti’. (Stills from the ads)

In its latest film, the brand brings together the Ghotis and Bangals to celebrate the spirit of Pujo with Bengal’s best – Hilsa, Prawn, Mutton etc.

Joy Chauhan moves on from Wunderman Thompson

This year in March, Joy Chauhan was given the position of chief client officer, stated a media report.

Joy Chauhan had a run of 10 years at Wunderman Thompson.