Advertising – Page 124

Tata Tea Gold celebrates Durga Puja and West Bengal’s handloom culture with new campaign

A still from the ad

The story unfolds with a curious child observing the similarity between the design of a Tata Tea Gold Jamdani-inspired pack and her mother’s Jamdani saree.

Colgate-Palmolive rolls out a campaign for its Colgate Visible White toothpaste

Stills from a Colgate ad campaign highlighting the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.

The new campaign for Visible White aims to showcase the transformative impact of a whiter smile.

Tesla’s new advertising tactic; plans to expand to countries with potentially large market

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

There have been Tesla ads at the Haneda Airport in Tokyo. The ad runs across the entire wall and showcases Tesla’s Model Y and focuses on the brand’s large supercharger network and its famous autopilot feature.

Recalling the ad frenzy of the 2019 India-Pak World Cup league match

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

As per TAM analysis, Amazon, Kamla Pasand Pan Masala, Disney, Byjus Early Learn App, PhonePe and Fogg were the top brands to advertise during the match.

Why Godrej Consumer Products set up an in-house ad agency?

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

The FMCG company which spends over Rs 1,000 crore on advertising globally launched Light Box, its in-house ad agency on April 1, 2023.

Asian Paints pays homage to dedicated people and pandals during Durga Puja with new campaign

The ad film is a musical tribute to the resourceful neighbourhood individuals who breathe life into the Sharodiya by simply being a part of it.

Unlike the well-known pageantry of Pujo, the TVC focuses on the preparations that build up to it which is where the essence of the festival resides – in the anticipation and fervour of Agomoni.

ICC World Cup: How much do ad spots during India-Pak match cost? Find out

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts.

Tag: Advertising