Tag: Advertising

Here are IAA India Chapter’s members for managing committee FY 23-24

Currently, A India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers, said Avinash Pandey.

The list of members was decided during the first meeting of the managing committee chaired by re-elected president, Avinash Pandey, chief executive officer, ABP Network.

How Panasonic Life Solutions is ‘loading and lighting’ it right for World Cup & festive season

According to Sunil Narula, The electrical equipment category has been buoyant over the last couple of years, and it has also connected to where the country is progressing, especially in terms of the overall increase in demand for real estate. The initiatives taken by the government in terms of housing for the lowest strata of the country has helped.

Sunil Narula, senior vice president, marketing and sales, Panasonic, shares his insights on influencer marketing strategy, customer trends, market needs and more.

Zee, SUN TV continued to face pressure in September quarter due to weak ad spends

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

The second half of FY24 is expected to bring some respite, thanks to the onset of the festive season and the 2023 Cricket World Cup. Chawla expects to see a gradual recovery in Zee and Sun TV’s advertising revenue, as FMCG companies have started ramping up spending, while new-age companies remain under pressure.

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.

India-Pakistan Match: MakeMyTrip hits a six with its Homestays ad?

The ad is a simple print ad. However, it makes use of humour, memes and a little bit of roasting to give the ad a good flavour. (Image sourced from X via @bcci)

This ‘sorry not sorry’ advertisement, conceptualised by creative agency Enormous for MakeMyTrip has created a massive buzz on the internet today, being shared by the likes of ex-cricketer Virender Sehwag as well as Ashneer Grover, co-founder of CrickPe.

Publicis Groupe’s Q3 organic revenue up 5.3 percent

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun focuses on the company’s return to office mandate and AI plans.

The battle for truth in advertising: Challenges and solutions

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

In today’s intensely competitive market, there is increasing pressure on brands to use ethical advertising. CAIT has been active whistle blowers, pulling up errant brands and pushing companies to comply.

Get Real, Do Good, Be Unmissable: HUL’s Shiva Krishnamurthy decodes company’s marketing strategies

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever stated, "Taj Mahal tea is an expertise brand. Its values are expertise, sophistication, connoisseurship, rigour, craftsmanship, etc. I think all these values are embodied by Indian classical music. And the maestros that practise Indian classical music stand for these things. In many ways, by becoming associated with the art form and with the artists, we are able to create the sort of imagery that we want to."

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product.