Advertising – Page 126

Coca-Cola fuses art and technology in new campaign

The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan.

From wish cards adorned with colourful diyas to quirky auto-rickshaws – a classic symbol of Indian markets, from Coca-Cola’s cans and bottles, to colourful rangolis, consumers can create a masterpiece that encapsulates the heart of India’s Diwali.

Zee Entertainment net profit dips amid pressure on ad revenue

GST authorities crack down on Zee Entertainment

ZEEL revenue, however, surged 20.4% to ₹2,437.8 crore in the second quarter of the current fiscal, compared to ₹2,024 crore it had posted a year ago.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

Razorpay introduces its film ‘Believe’ on National Entrepreneurs Day

The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories. (Stills from the film)

The film is a montage of instances and moments filled with ups and downs, curveballs, and swift wins.

Samsung Galaxy Z rolls out a new campaign; features Varun Dhawan, Kiara Advani and Neeraj Chopra

The campaign including multiple digital films shows the celebs explore a more fun and flexible side of their smartphone experience with the Galaxy Z Flip5 and the Z Fold5. (Stills from the films)

The films showcase this trio getting enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones to join the flip side.

WhatsApp’s head Will Cathcart indicates potential introduction of ads

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

Govt to collaborate with influencers, advertise on YouTube for promoting schemes

The program will roll-out starting with Flipkart and Myntra.

The Central Bureau of Communication (CBC) is working on ads rates and guidelines for its new media promotions.

#BlastFromThePast: Ads that make WAYS’ Sagar Mehta nostalgic

While Coca-Cola picked up the official partner tag, Pepsi picked up the bragging rights. Probably the first instance of a well distributed, large scale ambush marketing campaign in India, it resonated brilliantly with the pulse of the young India then - fed up with ‘official’ things and wanting to break the status quo, writes Sagar Mehta. (Stills from the campaigns)

Sagar Mehta, co-founder and creative chief, What Are You Saying (W.A.Y.S) picks three ads that he enjoyed watching when he was younger and taught him advertising lessons later in life.

Is CGI in advertising becoming an overkill?

CGI has taken centre stage in the ever evolving advertising industry, inspiring brands to craft jaw-dropping, larger-than-life installations that ignite excitement about their products.

The challenge for brands seems to be breaking the clutter and not becoming a me-too brand and joining the rat race for the sake of it.

MakeMyTrip brings back ambassadors Ranveer Singh and Alia Bhatt in new campaign

The campaign brings back its ambassadors, Alia Bhatt and Ranveer Singh, revealing the depth of room-specific information available on MakeMyTrip. These films also highlight offers for first-time users, aligning with the timing for those planning their year-end travels.

Confronting the usual challenges travellers encounter when booking hotels online, such as insufficient room details and overpriced hotel bookings, MakeMyTrip’s latest spots aim to provide a solution and a revelation.