Advertising – Page 127

Havas picks majority stake in PR Pundit

From left to right: Rana Barua, group CEO, Havas India, Archana Jain, founder and managing director, PR Pundit and Noopur Sharma, partner director, Consumer Lifestyle, PR Pundit.

With this development, the firm will be rebranded PR Pundit Havas Red.

Anand Thakur joins GroupM Nexus India as head of analytics, data and tech

In his new position at GroupM Nexus, Anand Thakur will lead automation initiatives across all GroupM applications and contribute to shaping the solution architecture.

Anand Thakur comes from Omnicom Media Group, where he held a key role overseeing various information technology functions such as software development, product development, UI/UX, and business solutions.

L&K Saatchi & Saatchi hires Debanjan Basak as executive creative director

Prior to joining L&K Saatchi & Saatchi, Debanjan Basak was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.

Debanjan Basak will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K Saatchi & Saatchi.

22 percent spike in ad volumes per match compared to ICC World Cup 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

As per TAM, Vini Product, Mahindra & Mahindra, FX Mart, Coca Cola India and Hindustan Unilever were top advertisers in the first month of World Cup this year.

Meta to restrict political advertisers from using Gen AI ad tools

The decision comes a month after Meta announced that it was expanding the access of the advertisers to AI-powered advertising tools.

Wavemaker India bolsters its North leadership team

In their new roles, both Jasmine Sachdeva (pictured left) and Dipika Bhasin (pictured right) will be reporting to Shekhar Banerjee.

The agency has appointed Jasmine Sachdeva as managing partner and Dipika Bhasin as head for team Reckitt.

Dentsu trying to shape the future and not doing what was done in the past: Harsha Razdan

Dentsu in India has made significant changes and rejigged its leadership to script a turnaround. (Still from the video)

Storyboard18 caught up with Harsha Razdan, who said his first priority is to bring things back on an even keel.

Asian Paints extends iconic ‘Har Ghar Kuch Kehta Hai’ campaign into tech-age

Each film features an individual poem that elevates the chosen colour and the emotion it embodies. These poems are narrated by Piyush Pandey.

The paints major launched the tech-integrated ‘Mera Wala Mood’ campaign for Diwali.

ITC Vivel rolls out a new campaign starring brand ambassador Sonam Kapoor

Sonam Kapoor said, “I’m excited to represent Vivel as I resonate with the brand philosophy. I’ve always believed that you can be comfortable in your own skin when you truly take care of it and I believe that the goodness of nature and its bounty has a way to keep our skin soft and radiant.” (Stills from the ad film)

Set against a backdrop that exudes freshness, the film with Kapoor highlights the attributes of the Vivel Aloe Vera Soap.

MAdtech Point: What is the price you are willing to pay for your data?

The table is now set at INR 900 /month as the price a consumer is willing to pay for their data, in Europe. The jury is out on adoption, even as we have the next 6 months to validate this pricing particularly when the pricing gets revised upwards from March 2024. (Representative Image: Deeksha Pahariya via Unsplash)

From Nov 2023, Meta will offer the citizens and residents of EU, EEA and Switzerland who use Facebook or Instagram, the choice to continue using its personalised services for free with ads or “subscribe” to stop seeing ads.