Advertising – Page 103

Policybazaar’s new ad campaign aims to “humanise” insurance claims process

In one ad, a Policybazaar executive can be seen running around to complete the claim formalities while on video call with his daughter who’s waiting for him on her birthday. (Stills from the ads)

The campaign is rooted in the idea of raising awareness about the importance of a robust claims process.

Mudra, Ahmedabad, its origin and modern story

Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God's Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.

From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.

Madison Media appoints Puja Rai as chief strategy officer

Puja Rai is a seasoned media professional with over 20 years of experience and a wealth of knowledge in marketing, strategy, analytics

Nagaraj Krishnamurthy will continue to mentor the analytics and automation space as he transitions into running an MSME performance business.

Zomato releases a series of festive ad films for Pongal, Lohri, Sankranti

Still from one of the ads.

The films a depict fun and quirky relationships between families celebrating Pongal, Lohri, Sankranti and Makar Sankranti.

Publicis kicks off 2024 with the One-to-One Wishes, powered by AI

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice. (Still from the video)

Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.

Kalyan Jewellers rolls out an ad campaign marking the occasion of ‘Uttarayan’

The campaign film captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings. (Still from the ad)

The ad film conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti.

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing

The guidelines should clarify what would constitute professional misconduct and professional negligence and must also put in place a mechanism for filing complaints, said HC.(Representative Image: via Unsplash)

Department of Consumer Affairs and Central Consumer Protection Authority is preparing guidelines for prevention of greenwashing by the companies with a view to protect consumer interest.

If a celebrity’s presence can magnify the brand essence and the story, then that is the best recipe: Saumya Rathor

Starting 2008, Ranbir had been the brand ambassador of Pepsi. Six years later, PepsiCo extended their association with the actor through a campaign on Lay’s.

Saumya Rathor, category lead – potato chips, PepsiCo India, spoke about the genesis of #IseyKehteHainPyaar campaign, consumer trends of 2023, and Lay’s influencer marketing strategy.

Parle-G’s latest ‘G Mane Genius’ TV campaign emphasizes on inculcating values in children

The series of films takes scenarios to demonstrate a child’s compassion. These are situations that a child may easily find themselves. The intuitive need to help others is encompassed in the signature thought, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’. (Stills from the ads)

The innate empathy of young children, devoid of personal benefit was the lynchpin of the campaign.