The campaign is rooted in the idea of raising awareness about the importance of a robust claims process.
Tag: Advertising
Mudra, Ahmedabad, its origin and modern story
From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.
Madison Media appoints Puja Rai as chief strategy officer
Nagaraj Krishnamurthy will continue to mentor the analytics and automation space as he transitions into running an MSME performance business.
Zomato releases a series of festive ad films for Pongal, Lohri, Sankranti
The films a depict fun and quirky relationships between families celebrating Pongal, Lohri, Sankranti and Makar Sankranti.
Publicis kicks off 2024 with the One-to-One Wishes, powered by AI
Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.
Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture
Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.
Kalyan Jewellers rolls out an ad campaign marking the occasion of ‘Uttarayan’
The ad film conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti.
Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing
Department of Consumer Affairs and Central Consumer Protection Authority is preparing guidelines for prevention of greenwashing by the companies with a view to protect consumer interest.
If a celebrity’s presence can magnify the brand essence and the story, then that is the best recipe: Saumya Rathor
Saumya Rathor, category lead – potato chips, PepsiCo India, spoke about the genesis of #IseyKehteHainPyaar campaign, consumer trends of 2023, and Lay’s influencer marketing strategy.
Parle-G’s latest ‘G Mane Genius’ TV campaign emphasizes on inculcating values in children
The innate empathy of young children, devoid of personal benefit was the lynchpin of the campaign.