Tag: Advertising

ASCI issues guidelines to prevent greenwashing

Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent. (Representational image via Unsplash)

These “Guidelines for Advertisements Making Environmental/ Green Claims”, have been in the public domain for consultation since November 16, 2023, and were approved in the recent Board of Governors meeting.

Hyatt rolls out ‘Perfectly Yours 2.0’ campaign, a sequel to 2023’s wedding campaign

This has been achieved by bringing together some of the best homegrown artists from the country to create melodies for a celebration that transcends beyond the big day.

Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions.

Aditya Birla Finance collaborates with cricketer KL Rahul in a new campaign ‘Ab Kahani Badlegi’

The campaign opens with a glimpse of KL Rahul's small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. (Still from the campaign)

The campaign – ‘Ab Kahani Badlegi’ showcases ABFL as a financial powerhouse with products and services ranging from Personal loans, Business loans – Udyog plus (a holistic business solutions platform), SME loans, and loan against property.

National Road Safety Week: BluSmart launches #SafeisSmart campaign

The campaign aims to improve awareness surrounding key road safety measures, featuring a series of four videos that are bi-lingual in English and Hindi. These four short videos highlight various behavioural aspects towards safety like wearing seat belts, being alert to avoid unforeseen incidents, maintaining speed limits, and ensure the car's safety features are intact before the ride begins. (Still from the campaign)

‘Be a road safety hero’, the week-long campaign aims to spotlight the unsung heroes of road safety – BluSmart’s driver partners who are behind the safe and reliable experience riders have.

MAdtech Point: Federated identity management in advertising

Identity management comprises of three key components. At a fundamental level it is all about persistent understanding of individuals as they traverse multiple touchpoints—transactional and promotional, digital, and traditional – both “authenticated” and “anonymous”. (Representative Image: Brett Jordan via Unsplash)

Data privacy regulations have significant implications for identity management, including how advertisers and publishers procure, store, process and transmit customer data, writes Gowthaman Ragothaman.

72 percent of parents say brands have a moral imperative to advertise responsibly

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

Parents perceive the amount of harmful or inappropriate content online to be growing, with 69 percent agreeing that the amount of inappropriate content online has increased after the pandemic.

Asian Paints’ new festive campaign captures Tamil Nadu’s rich cultural heritage

The makeover of 22 MTC (Metropolitan Transport Corporation) buses constitutes the transformation of the exteriors and the interiors inspired by the design of the Royale Glitz Festive Pack.

22 MTC buses have been transformed into art showcases with designs inspired by the Asian Paints Royale Glitz special edition festive packs.