Tag: Advertising

I’m a raging India bull: Sir Martin Sorrell

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

Sir Martin Sorrell speaks about the Indian elections, PM Narendra Modi and why his re-election will be good for India and the world.

MC At Davos: Expect PM Modi to be re-elected, good for India and the world, says Martin Sorrell

The advertising guru added that amid the geopolitical issues involving the US and China, the Russia-Ukraine situation, and the intense conflict in the Middle East, India has emerged as the go-to market and an alternative to China in Asia. (Representative image via Twitter by @ForbesCMO)

Martin Sorrell, Executive Chairman of S4 Capital, said he remains bullish on India, emphasising that the country is well positioned and expected to become the world’s third largest economy by 2025.

Does the advertising industry need a dose of its own medicine?: GCPL chief Sudhir Sitapati’s full speech

"The fortunes of advertising and advertising agencies are not the same. Over the last 30-40 years, advertising has done extremely well in India," says Sudhir Sitapati. (Image source: Moneycontrol)

Sudhir Sitapati reiterated his views on the reinvention of advertising agencies during his address at the Subhas Ghosal Memorial Lecture, organised by the Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF). Read his speech in full, shared with Storyboard18.

Cannes Lions 2024: Prasoon Pandey is Jury President for Film Craft; See full list of Presidents

After leading its first Jury, Cindy Gallop returns as the Glass: The Lion for Change Jury President for its 10th edition, while previous Lion of St. Mark honouree, Prasoon Pandey, is named as the Film Craft Lions President. (Image source: Pune Design Festival)

After leading its first Jury, Cindy Gallop returns as the Glass: The Lion for Change Jury President for its 10th edition, while previous Lion of St. Mark honouree, Prasoon Pandey, is named as the Film Craft Lions President.

Time spent on streaming platforms surpasses linear TV watch times by 22 percent

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

Only 5 percent of users reported watching more than 15 ads on linear TV. This possibly points to the fact that most viewers do not pay attention to ads on linear TV due to oversaturation.

Madhuri Dixit and Sneha emphasize on criticality of protein for growing kids in Complan’s new campaign

The TVC has been conceptualized by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.