The brand collaborated with a local school in the village and conducted a drawing competition. The winners of the competition would see their art come to life on Suta’s fabrics i.e. dupattas and sarees.
Tag: Advertising
Quaker Oats’ new campaign targets health conscious GenZ, says Sravani Babu, PepsiCo India
Sravani Babu, associate director, and category lead – Quaker, PepsiCo India, touched upon the genesis of the new campaign featuring Kiara Advani and Sidharth Malhotra, the three newly launched variants, and the role of influencer marketing and much more.
Some of the themes of 2023 such as AI and Green will continue to engage marketers in 2024: Tonic Worldwide
Tonic Worldwide’s new report touches upon behavioural insights that are both relevant and actionable for businesses across verticals in 2024.
GroupM collaborates with Amazon Ads; new marketing cloud framework in works
The custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.
SEBI greenlights RK Swamy’s proposed IPO
The funds that will be raised through the IPO will be utilized for the funding of the working capital, funding of the capital expenditure that will be incurred to set up a digital video content production studio.
Emergency cash requirement to Sextortion, match-making site Matrimony launches ‘Safe Matrimony’ campaign to raise awareness about frauds
This campaign is an initiative by Matrimony.com to guide customers to stay safe in the digital world and create awareness about safety while using the matchmaking ecosystem.
GroupM hires Gurpreet Singh as head of performance
Singh joins the GroupM Nexus India from Performics – Publicis Groupe, where he held the position of managing partner.
#BlastFromThePast: DDB Mudra’s Nitin Pradhan picks his all-time favourite ads
Nitin Pradhan, creative head, DDB Mudra, writes about ads that inspired him to pursue advertising as a career.
JSW One Homes new brand film promises hassle-free experience of building a dream home
The film encourages viewers to forget the past where one needed to monitor a site manually with a lot of pain and trouble of managing labour and building materials.
Fire-Boltt unveils #GaleTohMil ad film featuring MS Dhoni and MC Stan
Through #GaleTohMil, Fire-Boltt, brings a fresh perspective to the fusion of sports and music, showcasing the seamless integration of technology into everyday life.