Ad Agency – Page 25 – storyboard18

Mast & Meh: Truecaller, Realme, Havells, Milkbasket, Muthoot Finance

Truecaller advertisement that personifies the red button feature in their app which blocks fraud calls, by painting the face red

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Moonlighting Debate: Do IT brands and ad agencies have similar problems?

Initially, the remarkable number plate garnered admiration from social media users. Later, it was pointed out that the vehicle is assigned to the registrar of the Supreme Court of India and using it is one of the privileges DY Chandrachud enjoys as the CJI. (Representational image via Unsplash)

Low entry-level salary and lack of exposure to upskilling programmes have fuelled the practice of moonlighting in IT and advertising.

Influencer Marketing Mavericks: Monk Entertainment

Viraj Sheth set up Monk Entertainment with Ranveer Allahbadia, who is popularly known as BeerBiceps.

Viraj Sheth, Co-Founder and CEO of Monk Entertainment talks about challenges in the influencer marketing ecosystem, influencers turning investors, Indian creators going global and more.

CXO Moves: Twitter, Wieden+Kennedy, Dentsu, Kinnect, ACKO, BlissClub

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Rediffusion races to win BMW; Bharat Media Group and Havas Group bag new businesses

Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors.(Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Nerolac’s classic TV ad and jingle put the shine on the brand

“Jab Ghar ki raunak badhani ho, deewaroon ko jab sajana ho…”: Vishwajeet composed the music and sang the jingle for Nerolac's iconic campaign. He was an up-coming singer, who used to sing for Kalyanji Anandji in their shows as a substitute for Kishore Kumar. The Nerolac commercial bestowed Vishwajeet with fame, being introduced as the Nerolac singer.

Enter the colourful world of paints with Nerolac’s classic TV ad and the strategy behind it.

Humans of Advertising: Are ad landers credit hoggers?

The issue of credit and who should be on the cedit list and who should not, heats up in adland during awards season. (Representational image only. A still from The Lion King, 1994. Via YouTube)

Credit sharing in advertising is a sensitive subject. No one wants to address the elephant — or lion, in the room; but everyone wants a piece of it.

VMLY&R India’s CEO Pooja Jauhari moves on to adopt slow-growth life

Pooja Jauhari

Saurabh Saksena, president, Red Fuse Communications, will be VMLY&R India’s new CEO.

Mast & Meh: Swiggy, H&M, WhatsApp, Mumbai Police, Stayfree, Neeman’s

Tank-ed! Alia Bhatt and Ranbir Kapoor have been selling everything from chips to paint, and now even steel bars. Netizens have seen enough videos of the couple inspecting the work in progress of their new home in Mumbai.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Amitabh Bachchan in Ads: Journey of Big B, the Biggest Brand Ambassador ever

The badshah of brand endorsements, Amitabh Bachchan has been the face of brands as varied as Cadbury’s Dairy Milk, Navratna Oil, Dr. Fixit, Gujarat Tourism, Mankind, Pepsi, Rin, Ghari Detergent, upGrad, Flipkart, Tata Sky, Cycle Agarbatti, FirstCry, Tanishq and Kalyan Jewellers. He's pictured here in a new Dabur Red ad.

Amitabh Bachchan has appeared in hundreds of ads over his career. As he turns 80, we take a look back at his journey as a brand ambassador.