Tag: Ad Agency

Influencer Marketing Mavericks: How NOFILTR is building the stepping stone for the next big trend in content creation

NOFILTR is an influencer marketing and incubation agency that wants to build a seamless bridge between creators and brands. Their speciality, they say, is not only focusing on boosting popularity and follower count but batting for putting together original and fresh content that leads to popularity and business.

Hitarth Dadia, partner and CMO at NOFILTR, speaks about changing trends in the influencer marketing ecosystem, the importance of feedback and about their interesting business arm, Escape

Why Ambi Parameswaran wrote a book on personal branding 

For someone moving up the hierarchy, a well-crafted personal brand can make the journey that much smoother, believes Ambi Parameswaran. (Representational image via Unsplash)

A company that has leaders who are respected personal brands can attract and retain better talent, says Parameswaran. Read on to know more tips on personal branding from the veteran. 

Are startup founders altering the way brands are built?

Startups have emerged as one of the key spenders in the advertising expenditure (AdEx) second only to big players such as FMCG and auto. (Representational image via Unsplash)

Startup marketers have been often blamed for employing “earn and burn” strategy over long-term brand building when it comes to advertising.

Influencer Marketing Mavericks: Story behind pandemic-born Krazyfox’s quick rise

Krazyfox's founders Vishal Srivastava and Ozair Yermal identified top three trends shaking up the industry: Rise of Metaverse Influencers, independent platform for Influencers, and privatization of content by influencers to unlock higher monetization value for creators who are subject-matter experts.

Vishal Srivastava and Ozair Yermal, co-founders of Krazyfox, on India’s influencer marketing boom and going global.