Tag: Ad Agency

High Pitch Drama: The pitch process in advertising is broken. Here’s how to fix it.

It took a lot for clients to lose agencies in the past, it would have to be for something so cosmic that it could not be imagined; a marketing launch botched up beyond belief with a competitor’s number as a call to action in it perhaps, highlighted veteran adman Rayomand J Patell. (Representational image: Jason Roswell via Unsplash)

Everyone agrees the pitching process is unfair practice, but knowing the next company is willing to do it, no one can make an effort to change it.

Interbrand global CEO Interview: We are entering India’s decade of possibilities, says Gonzalo Brujó

"One of the things that I like about the Indian community is their ethics and beliefs such that they are much more connected to nature than the other markets which I think is good for the kind of the businesses they do," says Interbrand's global CEO Gonzalo Brujó

Gonzalo Brujó talks about the importance of Indian brands at a global scale and why acts of leadership by companies will impact their relevance.

Madison Media Alpha bags Godrej & Boyce’s Rs 100 cr media mandate

The agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations. The account is estimated to be over Rs 100 crore and the incumbent agency is Starcom

The account was won in a multi-agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

Brain Matters: The one psychology principle every marketing strategist needs to know

Marketers forget the basics. And the most basic of those truths is that everything is what we think it is, and what we have propped up against it, to let our consumer compare it to. (Representational image via Unsplash)

Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success.

The culture of creativity is under threat: Amer Jaleel

Everyone must understand the simmering discontent that is widespread over ideas being pulled out of one agency’s remit and handed over to another, writes Jaleel. (Representational image via Unsplash)

The chairman of MullenLowe Lintas Group, Amer Jaleel, speaks out on the issue of ownership and against ideas being replicated.