Ad Agency – Page 26 – storyboard18

Why did Swiggy make a cryptic ad inviting whacky user-generated theories?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Inside view of the making of Swiggy’s bizarre and buzzy Diwali ad campaign which has nothing to do with Diwali.

Mast & Meh: Truecaller, Realme, Havells, Milkbasket, Muthoot Finance

Truecaller advertisement that personifies the red button feature in their app which blocks fraud calls, by painting the face red

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Moonlighting Debate: Do IT brands and ad agencies have similar problems?

Initially, the remarkable number plate garnered admiration from social media users. Later, it was pointed out that the vehicle is assigned to the registrar of the Supreme Court of India and using it is one of the privileges DY Chandrachud enjoys as the CJI. (Representational image via Unsplash)

Low entry-level salary and lack of exposure to upskilling programmes have fuelled the practice of moonlighting in IT and advertising.

Influencer Marketing Mavericks: Monk Entertainment

Viraj Sheth set up Monk Entertainment with Ranveer Allahbadia, who is popularly known as BeerBiceps.

Viraj Sheth, Co-Founder and CEO of Monk Entertainment talks about challenges in the influencer marketing ecosystem, influencers turning investors, Indian creators going global and more.

CXO Moves: Twitter, Wieden+Kennedy, Dentsu, Kinnect, ACKO, BlissClub

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Biz Moves: Rediffusion races to win BMW; Bharat Media Group and Havas Group bag new businesses

Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors.(Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Nerolac’s classic TV ad and jingle put the shine on the brand

“Jab Ghar ki raunak badhani ho, deewaroon ko jab sajana ho…”: Vishwajeet composed the music and sang the jingle for Nerolac's iconic campaign. He was an up-coming singer, who used to sing for Kalyanji Anandji in their shows as a substitute for Kishore Kumar. The Nerolac commercial bestowed Vishwajeet with fame, being introduced as the Nerolac singer.

Enter the colourful world of paints with Nerolac’s classic TV ad and the strategy behind it.

Tag: Ad Agency