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Over 70% of companies anticipate changes in business model, driven by AI, evolving customer preferences

More than 70% of the companies leverage generative AI as an opportunity (Image source: Moneycontrol)

82% of the leaders from the technology, media, and telecom organisations anticipate moderate to significant changes to their business model over the next three years

Hypothesis by OML wins Influencer Marketing mandate for Ather Energy

This collaboration marks a significant step in redefining Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.

Mumbai Police issue third summons to Kunal Kamra, ask him to appear on April 5

The Khar police station, where the First Information Report (FIR) was registered last month, had earlier summoned Kamra twice, but he failed to appear.

Grey India appoints Harsh Kapadia as Chief Creative Officer

Kapadia will partner with Anusha Shetty, CEO of Grey India, who brings over 25 years of marketing and advertising experience.

Prior to this, Kapadia was associated with MRM New York (part of McCann Worldgroup), where he served as CCO since 2021.

Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report

The survey also revealed a broader concern over the pressure to overwork, with 75% of IT professionals feeling personally or observing co-workers facing expectations to exceed the standard workweek. (Image: Unsplash)

A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.

Breaking News Dominates Viewer Engagement: BrandPulse Report

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

A recent study by BrandPulse highlights a fundamental shift in how audiences engage with news platforms. Unlike dedicated followers of specific programs or anchors, viewers are more likely to tune in for real-time updates and trending events.

Mauro Porcini joins Samsung Electronics as President & Chief Design Officer

Porcini will relocate to Seoul, South Korea

At Samsung, he will collaborate with over 1,500 designers, visionary business leaders, and an advanced R&D team to push the boundaries of design and innovation.

Publicis Media bags LinkedIn’s global media mandate

This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads. (Image Source: Unsplash)

The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.

Reliance Consumer Products unveils campaign for ‘Independence’ brand, tapping into deep-rooted culinary traditions

Consumer insights and market research have played a pivotal role in shaping the brand's core proposition "Never Compromise".

The campaign directed by filmmaker Shoojit Sircar, highlights the notion that food is not merely nourishment but a conduit of tradition.

AKQA’s co-founder Tom Bedecarre passes away at 70

Tom Bedecarre was also an investor and advisor for Silicon Valley startups.

As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.