Platform for ‘married-dating’, Ashley Madison, makes a bold gamble in India: Navigating controversy, culture, and the law

Ashley Madison isn’t India’s first extramarital dating platform. Gleeden, a French-origin platform, has been operating in the country with relatively little controversy, thanks to its more subtle positioning. Keable, however, remains unfazed: "Globally, we are the undisputed leader in the married dating space. One major differentiator is transparency. Unlike some competitors, we openly discuss our business. People like myself engage in conversations like this to build trust with our audience."

“Compared to Western cultures, India is more conservative, traditional, and family-oriented. Yet, India ranked as the eighth-highest country for signups last year,” says Paul Keable, Chief Strategy Officer at Ashley Madison.

Gucci’s India GM & MD Nader Wassel steps down

Nader Wassel began his career at Eye Management as agent and producer, and then joined Hagmeyer as sales manager. He took up the position of national sales manager at Designa Accessories, and then joined TW Steel as MD.

This announcement comes at a time when its French parent company Kering, amidst declining sales, is implementing restructuring measures.

Parliament takes up controversy over YouTuber Ranveer Allahbadia’s remarks, calls for stricter content regulations

Chanchlani's case is tagged with Ranveer Allahbadia’s similar plea to streamline proceedings and avoid multiple trials.

A Parliamentary committee asks the Ministry of Information and Broadcasting to review media laws, as MPs push for tougher action against controversial digital content.

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.

Digidarts bags the performance marketing mandate for Dabur

The FMCG (Fast-Moving Consumer Goods) sector stands as a cornerstone of economic growth, marked by rapid consumption cycles, evolving consumer preferences, and immense market potential. Following this momentum, Digidarts has partnered with Dabur, to leverage this growth driven by urbanization, rising incomes, and digital transformation.

As part of this engagement, Digidarts will focus on building and executing 360 performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms.