Is your favourite influencer real? The blurring lines of authenticity in the age of AI

The real question isn’t whether brands or influencers will adopt AI—they already have. The question is: Will audiences care? (Image Source: Unsplash)

AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.

WAVES to empower Indian artists to take content global: PM Modi

At the Summit, Modi outlined his vision for Viksit Bharat, emphasizing inclusive development, economic resilience, and digital empowerment. He also highlighted India’s rapid strides in infrastructure, healthcare, and innovation, calling it a decade of decisive transformation. PM Modi reaffirmed the government's commitment to building a self-reliant, future-ready nation by 2047. (Image Source: Firstpost)

Emphasizing the importance of focusing on art, music, culture, and creativity at the Rising Bharat Summit 2025, Prime Minister Narendra Modi stated that entertainment is one of the largest global industries and is poised to expand further.

Low-cost fast fashion, back door entry is killing India’s textile, retail sector: Vinod Kumar of India SME Forum

"The challenge is to strike a balance: How can India protect its textile industry without compromising affordability for consumers or violating its trade commitments?," remarks Vinod Kumar.

If low-cost imports are left unchecked, India risks hollowing out its textile sector, a backbone of employment and economic resilience, while deepening its trade deficit, writes Vinod Kumar, President, India SME Forum, and Member – Standing Advisory Committee on Flow of Institutional Credit to MSME Sector, Reserve Bank of India (RBI).

Cool Comeback: Legacy ice-cream maker Dinshaw’s gets a brand makeover, taps into q-comm wave

"We have maintained a steady growth of 10% in the last few years. In FY 26, we will aim for 25% or more. The long-term plan will always be to grow at a CAGR of 20% minimum," shares Zervin Rana, Director at Dinshaw’s Dairy Food.

Although offline channels currently drive nearly 99% of ice cream sales for Dinshaw’s, which recently unveiled its refreshed brand identity, online is expected to contribute at least 10% of revenue within the next two years, says Zervin Rana, Director at Dinshaw’s Dairy Foods. In parallel, the company plans to launch around 20 new parlours and expand its footprint with over 6,000 new outlets this year.

Zee Media approves 10-Year, 5% FCCB issue worth USD 465.9 Million

This strategic move aims to bolster Zee Media's financial flexibility and is aligned with the External Commercial Borrowing (ECB) guidelines issued by the Reserve Bank of India.

The bonds will be issued on a private placement basis to UNICO Global Opportunities Fund Ltd. and Sun India Opportunities Investing Fund.

Tamil Nadu’s regulatory model not a fit for Karnataka, RMG stakeholders tell govt

Recently, Karnataka’s Minister for Information Technology and Biotechnology, Priyank Kharge, commented, “Illegal online gaming must be brought under control.

Special attention was given to why Tamil Nadu’s regulatory approach may not be suitable for Karnataka’s specific context, particularly given that betting and gambling fall under the State List of legislative authority.

India needs Its own Jambavan: Prasoon Joshi on rediscovering strength in cultural roots

India, he added, has always celebrated “intelligence, not the intelligent”.

Prasoon Joshi, widely recognised for his lyrical storytelling and cultural commentary, struck a chord with the audience as he elaborated on what he sees as India’s most underrated strength. “What we consider our weakness is actually our strength,” Joshi said.