Memorable ads featuring tennis legend Roger Federer who announced his retirement from the sport this week.
Will the festive season continue to ride on the revenge spending wave of 2021?
A 15 to 20 percent jump in festive advertising spends over 2021 is expected.
Sumanto Chattopadhyay to retire from 82.5 Communications
Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India.
Budweiser’s FIFA World Cup global campaign declares ‘The World is Yours to Take’
Budweiser teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness
News18 widens lead over competition between Week 33-36
As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market
Will Dentsu Group’s ‘One Management Team’ fix its image crisis?
As the Japanese ad network drops the international CEO role, industry insiders tell Storyboard18 that the company is complicating its ‘transformation’ strategy.
Cadbury Dairy Milk wants consumers to find new moments of happiness
The commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone.
Going to build our technology, engineering hub out of India: Criteo’s Brian Gleason
The chief revenue officer of Criteo talks about the potential of the open web and the India market.
TCS is India’s most valuable brand: Kantar BrandZ report
The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.
Indian creatives dominate the Cannes Lions Creativity Report
The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions.