Raj Kamble walks us through Famous Innovations’ journey to arrive at the right way to introduce what3words to India. The ad earned a Mast in Storyboard18’s weekly ad review column Mast & Meh.
Mast & Meh – The best and worst ads this week
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.
Anand Mahindra: The Museum of Living History is a cornucopia of stories that define us
Take a look inside the all-new Mahindra brand museum at the group’s HQ – Mahindra Towers in Worli, Mumbai.
CXO Moves: M&E firms beef up leadership, CMOs move on, and an ad executive exits the industry
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
Bookstrapping: ‘Wild Wisdom’ by Christine Amour-Levar
‘Wild Wisdom: Life Lessons from Leading Teams to Some of the Most Inhospitable Places in the World’ leaves you disturbed about sustainability and warm about the possibilities if we all came together. Bookstrapping Rating: 3.5 stars
In conversation with Sandeep Bhushan, Mark Tatum & Mayuri Saikia
Bhushan on Meta’s inaugural Marketing Summit in India. Tatum about the potential of India market. Saikia on Dell’s ‘Back to College’ campaign.
Behind Leo Burnett’s PepsiCo scoop
This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here’s the full picture on the pitch, loss and win.
If you don’t keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar
Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.
Mahindra’s Vikram Garga joined Apollo Tyres as regional group head – marketing
Vikram Garga was vice-president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M) before this move.
India’s ad market to grow by 16% in 2022: Dentsu International report
Globally, the Americas top advertising spends for 2022. At 16 percent growth, India will stay ahead of the US (12.8 percent growth) and Brazil (9 percent) as the fastest growing market.