Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer
Advantages of Sponsorship – Where there is a bill there is a pay
In sponsorship, it is not what you have, it is what you do with it that makes the difference.
Bookstrapping: Build – An Unorthodox Guide to Making Things Worth Making
In ‘Build’, Tony Fadell encourages entrepreneurs to know themselves better. He cites the case of Zhang Yiming, founder and CEO of TikTok, who resigned at the height of TikTok’s popularity. Bookstrapping Rating: 3.5 stars
Why Startups Love IPL? Need Word Of Caution For Startups?
Storyboard18 discusses at length about the startup industry and their interest towards IPL. Also, an exclusive chat with Prashant Kumar, the founder of Entropia, a next-gen marketing service.
Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji
Lokesh Suji, director, Esports Federation of India, and vice-president, Asian Esports Federation, on esports opportunities for modern marketers, esports influencers and creators, and how 2022 will see growth from the grassroots.
Why content around the sport has to be king
Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.
Esports is filled with marketing opportunities for brands: Lokesh Suji
In an exclusive chat with Storyboard18’s Tasmayee Laha Roy, Lokesh Suji, Director – Esports Federation of India, VP – Asian Esports Federation talks about the opportunities in the space for modern marketers and how 2022 will see a growth in the overall segment from the grassroots level.
Deepening the sports-brands-fans connection
With the convergence of physical and digital in the world of sports and the growing popularity of hyper-reality experiences, it’s even more of a blast to be a sports fan, and, of course, a sports sponsor.
Trends to watch for in sports marketing for a modern marketer
Not all the possibilities that are opening in sports marketing are becoming mainstream. A list of 10 sports marketing trends to an keep an eye on right now.
Is Sports pushing Bollywood out of the marketing spotlight?
Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the picture, but sports has certainly upped its game.