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How will India’s first CWG medal in esports affect brands’ interest?

Indian DOTA 2 Team Winning Bronze Medal at Commonwealth Esports Championship 2022

The Indian DOTA 2 team’s bronze medal at the first-ever Commonwealth Esports Championship will attract more brands to esports

Advantages of Sponsorship – Where there is a bill there is a pay

Sport reaches the right people. In particular, it is an efficient way of reaching young, affluent, upmarket men, elusive to conventional advertising. (Representative Image via Unsplash)

In sponsorship, it is not what you have, it is what you do with it that makes the difference.