Mercedes-Benz CEO recounts how the luxury car got its iconic name. Watch

The first petrol powered car was invented in 1886 by Carl Benz. Funded by his wife, Bertha Benz, the petrol powered vehicle only had three wheels and was called the “Motorwagen”. (Representative Image: Paul Hoenhorst via Unsplash)

Austrian industrialist Emil Jellinek had approached Gotllieb Dalmier and Wilhelm Maybach and asked them to build him a racing engine.

QYOU USA, Chtrbox integrate influencer marketing operations to go global

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Glenn Ginsburg, president, QYOU USA will look after the US and India businesses. Pranay Swarup and Julie Kriegshaber will take up the roles of vice chairman.

Aditya Birla Group enters the premium casual dining space through its F&B subsidiary, ABNA

The Group’s hospitality arm housed under Aditya Birla New Age (ABNA) in collaboration with Rahul Akerkar, will build premium casual dining restaurant chains across India. ABNA, promoted by Aryaman Vikram Birla aspires to create the most preferred house of F&B brands in India under its umbrella. (Representative image by Jay Wennington via Unsplash)

Aditya Birla New Age (ABNA) joins hands with well know restaurateur Rahul Akerkar to launch a chain of restaurants across India. The first one is set to open in Mumbai next quarter.

Kurkure eyes GenZ consumers through witty advertising strategy

Kurkure had created multiple catchy taglines such as 'Kya Karein, Control Nahin Hota' that established Kurkure’s intense chatpata taste, “Masti Bole To Kurkure” that owned ‘masti’ with Kurkure’s jester view on topical issues, and “Sab Family Ban Jaye” for the neo-nesters living away from their families. Even the popular 'Tedha Hai Par Mera Hai' catered to the ‘imperfect’ Indian family who are comfortable with their imperfections and quirks. (Image source: Stills from #HalkeMeinLo ad)

Kurkure aims to connect with Gen Z consumers by launching a sub-brand Kurkure Playz that caters to the growing soft-texture category.

Animesh Agarwal (8bit Thug): Gaming has to be immersive and not interruptive

"When a gamer starts his or her career on YouTube by creating content or by playing games, the only thing they are aware of is tech and gaming. There are very few creators I have come across in my career who get the hang of lifestyle, travel, beauty or fashion. Over the last four years, what I have realized is that, the advantage I had in designing campaigns was that, we try to take into consideration the need and taste of the gamer and gamify the campaign."

Animesh Agarwal better known as 8bit Thug, founder and CEO of 8bit Creatives and S8ul esports talks us through on his journey as an influencer turned entrepreneur, what it takes to run a gaming talent agency and an esports team and organization in today’s times and what his views are on the Indian gaming scene and wheres it is going.

Media Mavens: More accountability is expected from business partners today, Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

"My style of leadership is extremely adaptive. I believe in situational leadership, adapt to the situation, to people, to teams and to the need of the hour. It could be anywhere from delegation, to being participative and sometimes even telling people what to do. What's key to me is to be flexible, and adjust to the requirements of the team in the moment that we are." - Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business.