OTT platforms eye ad revenue from sports streaming with increasing genre popularity

As a category, sports has never really stopped growing. Thus, innovation and upgradation by brands to extend their products and services through this genre is a logical next step. Brands and sports organizations are partnering with OTT platforms to create an immersive, on-the-go viewing experience for their audience. (Representative image by Paul Skorups via Unsplash)

Sports streaming in India takes the next leap with immersive, interactive and personalized experiences on OTT Platforms.

Biz Moves: 82.5 Communications, The Brand Saloon, HyphenBrands and Fruitbowl Digital

Advertising agency 82.5 Communications, which is a part of Ogilvy Group, its Kolkata branch has bagged the integrated communications mandate for Kutchina, a Kolkata-based kitchen solutions brand. The agency will be Kutchina’s partner in its vision to establish a national footprint. (Representative Image: Prapoth Panchuea via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Moves: Kellogg India’s CMO quits; Dentsu and Meta lose top execs, a marketer become Jaguar Land Rover India’s MD

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Martijn Baudoin via Unsplash)

Plus, people shuffle at Publicis Worldwide, Diageo India, Samsung India. Catch all the sxecutive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Art of Framing in marketing: What you know changes what you see, what you see changes what you know

Persuasion is fortified with evidence - information, referendum, validation, certification, statistics, testimonials - all enhance acceptance. Emphasizing the benefits is another technique for framing. (Representational image by paul skorupskasvia Unsplash)

Framing is about mental structures and stencils which we apply to derive meaning. To change a perspective is reframing. Reframing is a triumph of marketing.

Bookstrapping: Rishi Sunak, The Rise by Michael Ashcroft

For a non-British reader, the narrative of Rishi Sunak’s work as Secretary of Treasury under senior British Pakistani politician Sajid Javid, their working equation and the torpedoing events that led him to eventually succeed the latter at No.11 Downing Street offers novel insights. (Image source of book: Amazon)

In the book, painting a flawless portrait of Rishi Sunak is probably the reason why readers will feel that ‘something is missing’. There is no mention of the classic follies of youth or the swagger of fat young paychecks. Bookstrapping Rating: 3 stars

Did you know that Malayalam film Nanpakal Nerathu Mayakkam is inspired by a Greenply ad?

The ad, which is made by advertising agency Lowe Lintas, the Greenply ad features a Sikh family (mother, father and son) travelling on a bus in South India. Suddenly, the boy, speaking in Tamil, asks the bus driver to stop and barges into an ancestral home.(Stills from the Greenply ad)

The movie, available on Netflix, credits the Greenply ad stating “To the old advertisement that gave the seed of thought.”