Dentsu India makes Sapna Arora as chief client officer

Arora brings 22 years of global growth and general management experience, coupled with expertise in developing consumer tech businesses and digital products.

Prior to this, Sapna was with OLX India as CMO, PRO, brand head – emerging markets. In addition to this, she has also been a diversity and inclusion enabler.

Five ad jingles by the exemplary musician AR Rahman

AR Rahman – the recipient of the esteemed Padma Shri and Padma Bhushan, is perhaps one of the very few Indian music directors who with his Carnatic, Hindustani classical and Western influence has garnered admiration, love and support all over the world. (Image source: Stills from the ads)

These nostalgic ad jingles reflect the musician’s signature style and remind us once again that ARR is indeed a champion when it comes to music.

Shark Vineeta Singh on importance of having a personal brand: ‘You need to have a voice’

Vineeta Singh has recently found herself facing flak after the first episode of Shark Tank season two was aired on January 2. Viewers appeared to be disappointed with the judges on the business reality show after the most of them rejected the pitch of two entrepreneurs because they represented a cosmetics brand Recode. (Representative image via Twitter - @khabarinshorts)

Sugar Cosmetics CEO and co-founder Vineeta Singh says there is no option but to have a personal brand if it helps the business.

Gozoop Group bags Tim Hortons’ digital mandate: New Biz Move

The integrated marketing group is responsible for developing creative communication and design aesthetics for the brand across digital platforms. With a customer first approach, the group will also monitor and manage the online presence and reputation of Tim Hortons. (Representatuive Image: Danny Ouimet via Unsplash)

The independent marketing group’s responsibility would include building brand presence and creating a distinct brand positioning of the Canadian multinational coffeehouse and restaurant chain.

Mastercard announces appointment of Gautam Aggarwal as Division President, South Asia & Country Corporate Officer, India

Gautam joined Mastercard in 2014, bringing with him more than a decade of experience across technology, sales and business development, product management, strategy, and M&A. Since then, he has held several leadership roles across the company, in both the United States and Asia Pacific region. Most recently, from 2019-2022, he served as Regional Chief Technology Officer for Asia Pacific, spearheading Mastercard’s $1 billion+ technology investments in key markets including India, Australia, China, Japan and Southeast Asia

Aggarwal will oversee all of Mastercard’s activities across South Asia and India, including product management, engagements with customers and regulators, marketing and more.

Women and gaming: Gamers uphold equality, but are gaming co boardrooms failing to reduce gender gap?

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

Reports say there are more than 900-plus gaming companies in India, as of 2022, but less than 10 percent of them are led by women.

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

"Media agencies have been adept at offering women opportunities based on their meritocracy and intelligence. As an ecosystem, it levels the playing field for individuals regardless of their gender," says Monaz Todywalla

Todywalla talks about the changing role of leadership, the millennial workforce, the gender pay gap, and the trends to look out for.

Reliance Consumer Products inks joint venture with Sosyo Hajoori Beverages

Sosyo, boasts a loyal customer base in Gujarat, is a heritage Indian brand with around 100 years of legacy in carbonated soft drinks (CSD) and juices. Currently, the operations are looked after by Abbas Hajoori and his son Aliasgar Hajoori. The brands in the company’s portfolio include Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda and S’eau. (Still from the ad)

Recently, Reliance Consumer Products also added beverage brand Campa and packaged consumer products brand Independence to its product portfolio.