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Leaders of the future have to be outstanding human beings: Nestle MD

Suresh Narayanan, MD of Nestle

Suresh Narayanan tells Storyboard18’s Delshad Irani how the company is sustaining all the momentum in consumption that came during the pandemic for flagship brands like Maggi.

Why are agencies so bad at handling leadership changes and succession planning

Given the personality-driven nature of the business, succession planning strategies, particularly on the creative side of the business, are all the more important in agencies. But there are challenges. (Representative Image via Unsplash)

“The agency business is built with a lot of insecurity. It’s easy to set up an agency if leaders leave.”

How can we make sustainable travel mainstream?

Travellers are increasingly exploring lesser-known destinations, with a significant rise in bookings to locations like Antananarivo, Madagascar and Lakshadweep (Representational image: Caroline Selfers via Unsplash)

It’s not just good intentions for future trips that are top of mind for travellers – many report already actively taking important steps to have a more positive impact during their recent travel.

Layer’r Shot debacle: Industry bodies should push for S&P compliance, in letter and spirit

Lapses of reason can happen even with the soundest systems and highest standards of rectitude. However, if, and when, they do happen, an opportunity to re-examine the standards and practices or S&P process presents itself. (Representational Image via Unsplash)

A S&P may provide a well-tested and reliable mechanism for keeping broadcast content in check, which is critical as brands are creating content at a furious pace.

Why agencies matter: Lessons from Layer’r deo ad disaster

Representative image via Unsplash

The campaign is a reflection of a new trend of advertising agencies being sidelined and creative process being taken for granted by an increasing number of advertisers. Also, brand experts call Adjavis Venture’s apology “a joke”.

Anindita Das Veluri to lead marketing for Adobe in India

Anindita Das Veluri

Veluri replaces Sunder Madakshira, who left the company earlier this year to join Rezolve as CEO.

Mast & Meh – The best and worst ads this week

A still from Apple’s ‘Data Auction’ ad.

Watch out for Storyboard18’s picks of the week’s best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.

Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

Over the years, the deo brands have started taking baby steps away from their sexist ad legacies, to talk about equality and respect. (Representational image: Samantha Sophia via Unsplash)

But the ad has also opened a can of worms. This isn’t the first questionable ad created by the brand.

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Puneet Chhatwal, managing director and chief executive officer, IHCL.

Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence

Brands need to level up to get women gamers

According to a 2022 EY report, the number of women gamers grew by 18 percent in 2021 and is expected to grow by 20 percent by the end of 2022. (Representative Image via Unsplash)

Women are rapidly straddling multiple roles – such as gamers, streamers, game creators, and entrepreneurs – in the online gaming industry. The Covid-19 pandemic accelerated this trend.